Link RH x Seeqle: how to recruit apprentices at low cost with AI-driven targeted advertising

Problem: acquiring a high volume of 18 to 25 year-old profiles

Link RH faced the following challenges:

• Reaching young profiles in volume: Link RH had to recruit, on a continuous basis, a large number of jobseekers aged 18 to 25.
• Optimising cost per lead: the goal was to find new acquisition channels and reduce cost per lead by replacing the least effective platforms.
• Minimising workload: the process had to be streamlined so it would not add work for the HR team.
• Hitting a monthly minimum of leads: around 415 leads per month.

Results: a higher qualification rate, targets met and exceeded

To meet these needs, Link RH adopted Seeqle's AI technology:

• Precise targeting at scale: targeting AI used to reach large numbers of 18 to 25 year-olds actively looking for a job.
• Automation: automated candidate assessment to reduce the workload of the HR teams.
• Multichannel recruitment campaign: campaigns were served on the platforms young people use most: Facebook, Instagram, TikTok and Seeqle's job site networks.

With Seeqle's AI technology, Link RH exceeded its targets:

In a very short time, the targets were far surpassed:

• 2,500 applications over a 3-month period, more than double the targets set (+800 per month).
• A qualification rate of 56%.
• Legacy channels replaced by Seeqle technology.