Recruiting on Facebook: AI-targeted job and training ads
Run job and training ads in the news feed of audiences targeted by profile and location. The Attract Agent builds your Facebook campaign in 2 min.
Création en 2 min, puis double validation, Seeqle et régies partenaires. Diffusion sous 24 à 48 h.
Why use Facebook for your recruitment?
Facebook remains a cross-generational social network, widely used in local and community groups. It is an effective channel for local recruitment: retail, logistics, healthcare, food service, skilled trades and field roles.
A broad, cross-generational audience
Facebook lets you reach experienced profiles where they spend time every day. 80% of the profiles reached by our campaigns are passive: Facebook lets you show them your job while they browse.
Proven ad formats
Image, video, carousel: Facebook ad formats are simple, readable and effective to present a role, a team or a training program. They work as well for generating applications as for building your employer brand over time.
The channel for local recruitment
Facebook's geographic targeting lets you focus distribution on a city, a labor pool or a catchment area. Ideal for agency and store networks that hire close to their candidates, as Guy Hoquet and Point S do with Seeqle.
How to recruit on Facebook?
Prepare your visuals
Prepare visuals and short messages that present the role, the location and the benefits in a few seconds of reading.
No visuals? With the AI Design Studio, the Attract Agent creates on-brand ad visuals, tailored to your job ad and your target candidates. If you already have yours, it analyzes and scores them and applies the recommendations you approve.
Create your campaigns
Going it alone, campaign creation goes through Meta Ads Manager: objectives, targeting, budget, tracking.
With the Attract Agent, you simply describe the role to fill: the AI builds the campaign in 2 min from 5,100+ job profiles.
Optimise in real time
Seeqle's AI tracks performance continuously and shifts distribution to the audiences and areas that generate qualified applications, on Facebook as on Seeqle's other channels: 9 social and ad platforms and 35+ job sites, in one budget.
Analyse your results
Track applications, cost per application and profile Score in a single dashboard. Applications flow straight into your tool through 60+ ATS integrations, with 53% qualified applications on average.
What a Facebook campaign takes
Meta Ads Manager is built for marketing advertisers: job ads follow their own delivery rules, restricted targeting and tracking to configure. An effective campaign needs a precise audience and a budget steered toward applications.
Rules to know: the EU Digital Services Act governs targeted advertising on large platforms, and the Code du travail numérique reminds employers that a job ad contains no discriminatory criterion.
Why use Seeqle to recruit on Facebook?
Precise targeting powered by AI
Facebook is one of Seeqle's 9 social and ad platforms. The Attract Agent selects it automatically when your target is there, using 5,100+ job profiles, in line with the advertising rules for job ads.
A campaign created in 2 min
Describe the role to fill: the Attract Agent creates with the AI Design Studio on-brand visuals, tailored to your job ad and your target candidates, launches the campaign and optimizes distribution continuously. You can hire up to 2x faster.
Qualified applications in your ATS
53% qualified applications on average across our campaigns, and 5x more qualified candidates. Applications flow straight into your tool through 60+ ATS integrations.
Run your jobs on this channel without managing the ad platform
This channel and the others run in a single campaign, with a dedicated Account Manager.
No credit card. 14 days and €100 of ad distribution free.
