Recruiting on YouTube: AI-targeted video ads for jobs and training
Run a video about your role, company or program before the videos your candidates watch. The Attract Agent builds your YouTube campaign in 2 min.
Why use YouTube for your recruitment and training programs?
YouTube is watched by people of all ages, on mobile as well as on TV. People learn, train and discover jobs there: a naturally favorable context to present a job or a training program in video.
A varied audience, from students to managers
From the student following tutorials to the manager watching talks, your candidates use YouTube too. 80% of the profiles reached by our campaigns are passive: a well-targeted video ad reaches them while they watch their videos.
Targeting fed by Google search
YouTube benefits from the targeting of the Google ecosystem: interests, search intent, subscribed channels. Your video ads reach people who already watch content related to your industry, your jobs or your training programs.
Video, the format that brings a job to life
6 second ads for awareness, longer formats to tell the story of a job or a school: YouTube video advertising shows the behind-the-scenes, the teams and the actual work.
Brands such as Canal+ and Kia showcase their employer brand this way with Seeqle.
How to recruit on YouTube?
Prepare your visuals
On YouTube, the first seconds decide everything: a clear message about the role and the benefit, right from the start of the ad.
With Seeqle, the Attract Agent analyzes and scores your videos and visuals, then runs them in the right YouTube formats.
Create your campaigns
Going it alone, campaign creation goes through Google Ads: video formats, bidding, content exclusions, conversion tracking.
With the Attract Agent, you simply describe the role or the training program: the AI builds the campaign in 2 min from 5,100+ professional audiences and 400,000+ criteria.
Optimise in real time
Seeqle's AI tracks performance continuously and shifts distribution to the formats and audiences that generate qualified applications, on YouTube as on the other channels of the 2M+ sites and apps network.
Analyse your results
Track applications, cost per application and profile Score in a single dashboard. Applications flow straight into your tool through 60+ ATS integrations, with 53% qualified applications on average.
What a YouTube campaign takes
Recruiting on YouTube takes advertising videos, command of Google Ads and its video formats, and targeting focused on your roles. That expertise turns views into applications.
Why use Seeqle to recruit on YouTube?
Precise targeting powered by AI
YouTube is one of Seeqle's 2M+ distribution sites and apps. The Attract Agent activates it when video is the best format for your target, using 5,100+ professional audiences and 400,000+ criteria.
Your videos run in the right format
Describe the role or the training program: the Attract Agent analyzes your videos, creates the campaign in 2 min and optimizes distribution. You can hire up to 2x faster.
Views that become applications
Combined with the other channels in the network, YouTube video brings applications all the way into your ATS. Our campaigns deliver 53% qualified applications on average and 5x more qualified candidates.
Generate 5x more qualified talent
A dedicated Account Manager guides you from your first campaign. Or start with your talent attraction diagnostic, in 2 minutes.
No credit card. 14 days free.
