Recruiting on TikTok: AI-targeted job and training ads
Run job and training ads in short vertical video to young talent. The Attract Agent builds your TikTok campaign in 2 min.
Why use TikTok for your recruitment and training programs?
TikTok is part of everyday life for many students and young professionals, who respond to authentic messages. It is a well-suited channel to promote apprenticeships, first jobs, field roles and training programmes, with a direct tone.
Students and young professionals are there
Students, apprentices, young graduates and young professionals use TikTok every day. And 80% of the profiles reached by our campaigns are passive: they see your ads between two videos.
A direct way to reach young candidates for a job, an apprenticeship or a training program.
A proven lever for schools and training
TikTok works particularly well for recruiting students and learners. For example, GRETA generated more than 100 applications in 15 days for its training programs through campaigns run by Seeqle.
A channel of choice for apprentice training centers, schools and training organizations.
A video format that makes jobs tangible
Short vertical video shows a job, a team or a campus in a lively, concrete way.
TikTok ad formats (full-screen In-Feed videos, sound on) capture attention in a few seconds and make people want to apply, especially for manual trades, retail and services.
How to recruit on TikTok?
Prepare your visuals
On TikTok, everything rests on a short, native and authentic vertical video, in the platform's own style.
With Seeqle, the Attract Agent analyzes and scores your visuals, applies the recommendations you approve and adapts them to the platform's vertical format.
Create your campaigns
Going it alone, campaign creation goes through TikTok Ads Manager: objectives, targeting, budget, tracking.
With the Attract Agent, you simply describe the role or the training program to promote: the AI builds the campaign in 2 min from 5,100+ professional audiences and 400,000+ targeting criteria.
Optimise in real time
Seeqle's AI tracks performance continuously and shifts distribution to the audiences and creatives that generate qualified applications, on TikTok as on the other channels of the 2M+ sites and apps network.
Analyse your results
Track applications, cost per application and profile Score in a single dashboard. Applications flow straight into your tool through 60+ ATS integrations, with 53% qualified applications on average.
What a TikTok campaign takes
Recruiting on TikTok takes vertical videos that follow the platform's codes, command of an ads manager built for brands and well-set targeting. Those skills steer the budget toward relevant applications.
Why use Seeqle to recruit on TikTok?
Precise targeting powered by AI
TikTok is one of Seeqle's 2M+ distribution sites and apps. The Attract Agent selects it automatically when your target is there, using 5,100+ professional audiences and 400,000+ criteria to reach the right profiles at the right time.
A campaign created in 2 min
Describe the job, apprenticeship or training program to promote: the Attract Agent adapts your visuals to TikTok's vertical format, launches the campaign and optimizes distribution. Your teams save valuable time and you can hire up to 2x faster.
Concrete results for jobs and training
53% qualified applications on average across our campaigns, and 5x more qualified candidates. GRETA generated more than 100 applications in 15 days for its training programs with Seeqle.
Generate 5x more qualified talent
A dedicated Account Manager guides you from your first campaign. Or start with your talent attraction diagnostic, in 2 minutes.
No credit card. 14 days free.


