Acquiring law students with HR programmatic
Targeted profile(s): Law students, legal professionals undergoing retraining
Dalloz Formation , a subsidiary of the leading French publishing and legal training group, Groupe Lefebvre Dalloz, is a reference in terms of legal training. His preparation, Prepa Dalloz, prepares students for the CRFPA exam to become a lawyer.
How to increase the rate of qualification of students, at a lower cost?
To respond to this problem encountered following the intensification of competition in its sector, Dalloz Formation called on Seeqle to benefit from its expertise in HR Programmatic and its unique solution.
The objective is to increase the notoriety and visibility of Prépa Dalloz among potential students at the CRFPA.
Thanks to the socio-demographic and behavioral targeting technology of Seeqle, Dalloz Formation quadrupled its number of registrations for Prépa Dalloz, lowered its cost per lead and even increased its average basket!
Find out all the details in this case, from the strategy put in place to obtain these results, to how Seeqle supported Dalloz Formation in optimizing its visibility with the right target.
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