Cas clients

x3 conversions and -51.5% cost per click: Télécom SudParis generates its programme leads

57% of hiring projects rated hard to fill

Enquête Besoins en Main d’Œuvre 2026 (French labour-needs survey), France Travail. All-occupation average: 43%.

Request a demo

The client and the campaign

Sector

Higher education (engineering school)

Role hired

Cybersecurity and computer science students aged 18 to 24

Scope

Duration

Year-round always-on campaign, plus dedicated campaigns for the April-to-July entrance exam

The client in figures

1,068 students

Number of conversions

Conversions generated by the campaigns, compared with the previous situation.

Qualification

Lead qualification rate, up from 20 % to 55 % for the master's programmes and 31 % for the preparatory classes.

-51.5%

Cost per click

Cost per click of the campaign, compared with the previous period.

Number of conversions

Qualification

-51.5%

Cost per click

•The campaign for real

What candidates actually saw

A single campaign follows the candidate on social networks, on the sites they browse, in the audio they listen to and in their searches. The creatives below are the ones that were actually served.

Télécom SudParis

Problem: Attracting cybersecurity and IT students, with profiles that are difficult to reach

Despite its reputation for excellence, Télécom SudParis faced several challenges in attracting qualified students, in particular in the fields of cybersecurity and computer science:

Intense competition : Increasing rivalry between engineering schools to attract highly qualified students.
Profiles that are difficult to reach : Some candidates, who are particularly interested in cybersecurity, protect themselves from communications on the Internet, making their targeting more complex.
Optimization of the website : The school's website, while functional, required adjustments to make the application process more fluid and engaging, in order to maximize enrollment.
Visibility during key periods : Maintain a strong and continuous presence during strategic moments of the year, such as admission exams and open days.

With Seeqle: 3x more results, with 2x less budget

To meet these challenges, Télécom SudParis has integrated Seeqle's AI technology to target students aged 18 to 24, with a strong interest in science, data and technical disciplines:

Annual campaign for notoriety : Implementation of a continuous campaign that mainly targets students in preparatory classes, to maintain a constant presence of the school throughout the year.
Specific campaigns : Launch of campaigns for key events such as the admission exam (April-July) and open days, targeting specific profiles.
Multi-channel broadcasting : The ads were broadcast on strategic platforms: Facebook, Instagram, Google, Google, Google Display, Google Search, LinkedIn, and YouTube and directed to the website and forms optimized to maximize conversions.

With Seeqle's AI technology, Télécom Sud Paris has achieved remarkable results:

Before Seeqle's intervention, Télécom SudParis obtained a qualification rate of around 20%. Thanks to the strategy put in place, the results have been significantly improved:

Increase in click-through rate (CRT) by 62%
The lead qualification rate increased from 20% to an average of 55% for Masters and 31% for preparatory courses, i.e. a multiplication by 2 on average
Cost per click down 51.5%

“I am really happy with our collaboration with Seeqle. The tool is not only interesting, but also very effective. What I find particularly powerful is the combination of technology and support, which has achieved more results than our last agency, with a budget that is three times lower.”