Télécom SudParis: x3 conversions, -51.5% cost per click
57% of hiring projects rated hard to fill
The campaign ads
Problem: attracting hard-to-reach cybersecurity and IT students
Despite its reputation for excellence, Télécom SudParis faced several challenges in attracting qualified students, in particular in the fields of cybersecurity and computer science:
- Intense competition : Increasing rivalry between engineering schools to attract highly qualified students.
- Profiles that are difficult to reach : Some candidates, who are particularly interested in cybersecurity, protect themselves from communications on the Internet, making their targeting more complex.
- Optimization of the website : The school's website, while functional, required adjustments to make the application process more fluid and engaging, in order to maximize enrollment.
- Visibility during key periods : Maintain a strong and continuous presence during strategic moments of the year, such as admission exams and open days.
With Seeqle: 3x more results, with 2x less budget
To meet these challenges, Télécom SudParis has integrated Seeqle's AI technology to target students aged 18 to 24, with a strong interest in science, data and technical disciplines:
- Annual campaign for notoriety : Implementation of a continuous campaign that mainly targets students in preparatory classes, to maintain a constant presence of the school throughout the year.
- Specific campaigns : Launch of campaigns for key events such as the admission exam (April-July) and open days, targeting specific profiles.
- Multi-channel broadcasting : The ads were broadcast on strategic platforms: Facebook, Instagram, Google, Google, Google Display, Google Search, LinkedIn, and YouTube and directed to the website and forms optimized to maximize conversions.
With Seeqle's AI technology, Télécom Sud Paris has achieved remarkable results:
Before Seeqle's intervention, Télécom SudParis obtained a qualification rate of around 20%. Thanks to the strategy put in place, the results have been significantly improved:
- Increase in click-through rate (CRT) by 62%
- The lead qualification rate increased from 20% to an average of 55% for Masters and 31% for preparatory courses, i.e. a multiplication by 2 on average
- Cost per click down 51.5%
“I am really happy with our collaboration with Seeqle. The tool is not only interesting, but also very effective.”
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