Mechanic leaning into a hatchback's engine bay in a garage
Apprentice and senior mechanic looking at a diagnostic tablet
Service advisor handing keys back to a customer
Tyre fitter balancing a wheel in a tyre centre
Mechanic replacing a brake disc on a car lift
Industry

Automobile

Automotive recruitment: mechanics and body repairers for every workshop

Automotive recruitment: mechanics and body repairers for every workshop

Mechanics, body repairers, technicians, sales staff: recruit for every workshop and dealership, among qualified profiles in your area.

15 minutes with a sector specialist: a simulation on three of your hard-to-fill roles, with estimated channels and cost per application.

How do you recruit in automotive?

In automotive, the Attract Agent runs your jobs around each workshop and dealership, and the Match Agent checks certifications, brands and specialisms.

Your challenges

  • A shortage of qualified mechanics and technicians
  • The shift to electric that calls for new skills
  • Network hiring: dealerships and centres to staff everywhere
  • Local competition between brands for the same profiles

Our solutions

  • Your jobs on Facebook, Instagram, YouTube and Snapchat, then on 35+ job channels (including Indeed), online press and apps: 2M+ sites and apps in total.
  • After-sales, body repair and car sales audiences around each site
  • Match Agent: every application enriched, even without a CV, then scored out of 5 with the reasons behind the score
  • Seeqle connects to your ATS: jobs imported, enriched candidates sent back to their record (60+ ATS and CRMs)
80%
of the profiles reached by our campaigns are passive: we reach them through display, audio and social media

Additional benefits

  • Workshops staffed, technician by technician
  • Electric and hybrid certifications checked before the interview
  • 53% qualified applications on average across our campaigns
  • Auditable screening: every score rests on your criteria, the decision stays yours
5x
more qualified candidates with Seeqle targeted advertising
AI talent acquisition

The AI recruitment software for automotive

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Case study

-46.3% cost per acquisition for Mon Spécialiste Auto

-46.3% cost per acquisition for Mon Spécialiste Auto

How My Auto Specialist recruits with Seeqle AI

Thanks to Seeqle technology, Mon Spécialiste Auto increased its qualification rate 3.6x while reducing its acquisition costs by 46.3%.

Target profile(s):
Experienced Car Mechanics
Auto body mechanics & Painters
Car painters
Receptionists APV Workshop
-46.3%
Cost per acquisition
54%
Qualification

What are the challenges and the hard-to-fill roles?

Manufacturers, suppliers, dealerships and car centres recruit the same technical profiles. The roles under pressure:

  • Automotive mechanics and technicians,
  • Body repairers and painters,
  • Electric and hybrid technicians,
  • New and used vehicle sales staff,
  • Workshop managers.

Seeqle shows them your jobs on Facebook, Instagram and YouTube, with geo-targeting around each site.

Two public sources put numbers on these shortages: France Travail's 2026 labour needs survey (BMO), searchable by job and by local labour market, and ANFA, which serves automotive and mobility trades.

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Automobile

Recruit effectively in automotive with Seeqle's AI Agents

In automotive, every missing technician costs the workshop customers. Your job ads have to reach the qualified profiles in your area, passive ones included.

How to recruit in the automotive sector: a 4-step method

  1. One workshop, one campaign. The Attract Agent targets mechanics, body repair and sales job profiles around each site.
  2. Reach employed technicians. Your ads appear on Facebook, YouTube and Snapchat, on top of 35+ job channels, including Indeed.
  3. Screen on the trade. The Match Agent scores every application out of 5: diagnostics, electric and hybrid certification, brands, dealership or service centre.
  4. Steer the network. Each site launches its campaign in 2 minutes, head office tracks cost per qualified application.

Mon Spécialiste Auto cut its cost per acquisition by 46.3%: read the case study.

With Seeqle targeted advertising, every workshop or dealership gets its own campaign, launched in 2 minutes from the job ad.

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The advantages of Seeqle for recruiting in automotive

Every mechanic, technician or salesperson application reaches your dashboard with:

  • An explained score out of 5, based on your criteria: electric and hybrid certification, brands known, diagnostics, dealership or service centre experience
  • An interview guide written for this candidate and this role: diagnosing a complex fault, customer relations in the workshop, moving to electric, sales targets
  • Sent to your ATS: in one click, or automatically based on the criteria you set

Kia, Honda, Valeo and Point S also recruit with Seeqle.

Frequently asked questions about automotive recruitment

Which automotive roles are hardest to fill?

Mechanics, diagnostic technicians, body repairers, painters, electric vehicle technicians and sales staff. Workshops all recruit the same profiles.

How do you recruit talent for automotive companies?

By reaching mechanics and technicians already employed around each site. Seeqle distributes your ads through targeted advertising and scores every application out of 5.

How do you recruit a qualified mechanic?

By reaching employed mechanics around the workshop. The Match Agent checks diagnostics, certifications and brands in the score.

What results in the automotive sector?

Mon Spécialiste Auto cut its cost per acquisition by 46.3%, with qualification rising from 15% to 54%. Kia and Honda got 6x more applications.

Does Seeqle replace job boards?

No, it complements them. Your ads are sponsored on 35+ job channels, including Indeed, and shown to passive profiles across 2M+ sites and apps.

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The advantages of Seeqle for recruiting in automotive

Recruitment by industry

Hiring in other industries

Hire for your hard-to-fill roles with AI Agents

An Account Manager who knows your roles supports you from the first campaign.

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Try it free

No credit card. 14 days and €100 of ad distribution free.