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Targeted advertising: the best alternative to job boards

By
Pierre Boffet
September 18, 2026
4min
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Do you use job boards and job boards? Perfect! Discover the advantages of Seeqle and its HR programmatic technology compared to traditional job boards.

Comparison chart: Seeqle vs. Jobboards

Comparison Job Boards vs Seeqle
Job Boards
Job Aggregators
Seeqle
HR Programmatic
Pricing From €390 to several thousand euros
for a single job posting (€800 per offer on average).
Based on your needs.
Starting from €500 per month for all your job postings.
Qualifications Between 10 and 20% of qualified applications. 53% of qualified applications on average.
Advantages
  • High visibility
  • Simplified job posting
  • High volume of candidates (only on non-shortage sectors)
  • Employer branding enhancement
  • High visibility
  • High volume of candidates (on shortage AND non-shortage sectors)
  • High qualification (53% on average)
  • Reach active and passive candidates
  • For all sectors and frequencies
  • Reduces costs per candidate
  • Reduces recruiters' workload
Disadvantages
  • High costs
  • Variable qualification (10 to 20% on average)
  • No impact on employer branding
  • Ineffective on shortage sectors
  • High competition
  • Only job-seeking candidates are reached
  • Not suitable for certain sectors
  • Some targeting setup before the first campaign goes live

To summarize:

  • Job boards and aggregators may be suitable for a unique offer and for profiles that are not very sought after, but with a variable qualification.
  • Job boards are on average more expensive than Seeqle and offer much lower rates of qualified applications.
  • The solution of HR programmatic by Seeqle has a number of additional benefits. It allows you to obtain more qualified applications, it is adapted to all your needs and sectors, allowing you to recruit easily while promoting your employer brand.

How does HR programmatic work?

Automated HR programmatics simplifies the delivery of job ads, employer branding, and other human resources communications. It has the advantage of not only distributing job offers on job boards and aggregators, but also on various relevant media such as social networks, websites and mobile applications. The people affected, whether active or passive candidates, correspond precisely to the profiles sought, making it possible to obtain more qualified applications than traditional methods, while reducing recruitment costs.

1. Define your target and create your campaign

Within the Seeqle tool, create multiple variations of your job offers in the form of attractive advertisements in one click using our AI-assisted tools.

2. Your job offers are sent to the right candidate

Our programmatic technology uses AI and optimizes the distribution of your offers, to target the right candidate with the right message, in the right place, everywhere on the internet.

3. You receive the best candidates directly

Candidates arrive directly into your ATS or HR tools. Real-time analysis of the results obtained allows your performances to be constantly optimized.

The advantages of Seeqle compared to traditional job sites

HR programmatics is not intended to completely replace traditional job sites and jobboards. Indeed, they have long been the pioneers and the key players in online recruitment. They meet a need and are always a safe bet for simple or low-volume recruitments. However, we propose to take both worlds by broadcasting on jobboards and aggregators, while adding broadcasting on the entire web.

Lower your recruitment costs

Thanks to HR programmatics, you are not limited to a single offer or platform and can reach passive candidates. This increases your visibility and the quality of candidates, thus reducing your cost per application and per recruitment.

Enhance your employer brand

The transformation of traditional job advertisements has a strong impact on the perception of the company by candidates. By highlighting the positive actions of the company and its attractive work environment, you ensure increased visibility and reinforce the attractiveness of your employer brand. This dynamic strategy turns recruitment into a powerful tool for attracting the best talent and standing out in a competitive market.

Reach the hidden market for passive candidates

Job sites only target candidates who are actively looking for, which is only 20% of the market. This so-called “post and pray” strategy requires you to wait for the right profiles to come to you.

Programmatic advertising makes it possible to target passive candidates, already in office, but open to opportunities, who represent more than 80% of candidates. These candidates are theoretically extremely qualified, because they are already working in a company in a position similar to the one you are looking for.

Flexible and transparent pricing

A Jobboard charges an average of €800 to highlight only one of your job offers for 1 month, with no guarantee that it will not be shown to the right candidates.

At Seeqle no smoke screen! Broadcast your job offers on the entire web to relevant candidates, starting at €500 per month, without limitation.

Consult the rates

The benefits of HR programmatic with Seeqle

Omnichannel distribution

Simultaneous visibility on various social networks, websites, mobile applications and search engines

Targeted audience in volume

Increase in the volume and qualification of candidates thanks to the power of socio-demographic targeting

Passive candidates reached

Reach the 80% of passive profiles too, already employed but open to opportunities

Accurate reports

Get accurate data on your campaigns in real time and share them with your employees or customers

The next step

Fewer applications to sort, more good ones.

If you spend time turning down applicants, the problem sits upstream. The Match Agent analyses and scores every application as it arrives: you only read the ones that matter.

14-day free trial

No credit card. Your account opens right away and your first campaign is created in 2 minutes.

Generate 5x more qualified talent

Powered by combined AI and HR expertise. Not ready yet? Test your talent attraction in 2 minutes.

Request a demo
14-day free trial

Free trial: no credit card, your account opens right away and your first campaign is created in 2 minutes.

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