Greta Nord Alsace recruits more than 100 learners in less than 15 days thanks to Seeqle

GRETA Nord Alsace is a National Education structure that organizes training for adults throughout North Alsace.

The challenge: filling language sessions without depending on the usual channels

Before Seeqle, learner recruitment relied mainly on France Travail. The result: a limited pool, sessions that were sometimes difficult to fill, and a significant administrative burden to identify, inform and follow up candidates. For the teams, this meant long recruitment cycles and insufficient visibility among people who were nevertheless interested in learning a language (Alsatian, German, Chinese, Russian, English).

Objectives: HR priorities to change scale from the next sessions

To move from opportunistic recruitment to a predictable system, the team wanted to anchor a few simple priorities that frame execution and follow-up, without increasing the operational burden.

• Diversify acquisition to reach profiles beyond France Travail• Increase the volume of relevant applications on planned sessions• Simplify the sorting and follow-up of applications to save time• Manage the budget precisely and get a clear view of performance

Concretely, these objectives serve as a common thread for the next waves: industrialize what works, remove friction on the HR side and guarantee a unified reading of the results in order to adjust quickly.

The solution: from visibility to intelligent sorting

• Activation of the Attract Agent to transform training offers into automated and targeted advertising campaigns, broadcast on social networks, without heavy manual management on the GRETA side.• Implementation of a Seeqle application form linked to the Match Agent to automatically centralize, enrich and pre-qualify applications. The teams thus have a consolidated and actionable view, from the first click to the final selection.

Results

• Over 100 applications received and processed in less than 15 days
• Strong increase in local awareness: more than 340,000 ad views on activated channels
• Access to an audience that was previously hard to reach: people not enrolled in the usual channels discovered the courses and applied
• Simplified sorting process thanks to the Match Agent: teams have a clear follow-up by training and by session, which accelerates decisions

HR and business impact

On the HR side, dispersion and manual tasks have declined significantly: applications already arrive better organized and qualified, which makes the work more fluid from the moment they come in.

Managers and trainers benefit from filling sessions earlier and from a reliable view of progress, reducing day-to-day uncertainty.

For candidates, the programs are easier to discover, the application is frictionless and information follows more quickly, which significantly improves the overall experience.

And after?

Collaboration continues on two axes: maintaining the flow through recurring activations and structuring qualification over time.

Confirmed actions

• Continued the Attract Agent activations on future language training sessions to maintain visibility and volume of applications.

• Continued use of the Match Agent as a basis for pre-qualification and follow-up.

Possible next steps

• Refine targeting by area and by field of interest for each language.

• Extend the method to other adult training families at GRETA Nord Alsace.

• Set up recurring acquisition waves on the session calendar to smooth out filling.

Key figures

• +100 applications in < 15 days
• 340,000+ ad views
• A new talent pool beyond the historic channels
• Centralized and pre-qualified pipeline via the Match Agent

Conclusion

By combining the Attract Agent for ultra-targeted distribution and the Match Agent for enrichment and pre-qualification, GRETA Nord Alsace has expanded its audience, accelerated the arrival of applications and secured the filling of its sessions. The Seeqle AI suite made it possible to recruit faster, better and with clear budget management, while improving the experience of teams and candidates.

Ready to fill your next sessions with a qualified audience in less than 15 days? Request a demo

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