Greta Nord Alsace recruits more than 100 learners in less than 15 days thanks to Seeqle

GRETA Nord Alsace is a National Education structure that organizes training for adults throughout North Alsace.

The challenge: Complete language sessions without depending on the usual circuit

Before Seeqle, the recruitment of learners was mainly based on France Travail. The result: a limited pool, sessions that are sometimes difficult to complete, and a significant administrative burden to identify, inform and monitor candidates. For teams, this generated long recruitment cycles and insufficient visibility among people who were nevertheless interested in learning a language (Alsatian, German, Chinese, Chinese, Russian, English).

Objectives: HR priorities to change scale from the next sessions

To get out of opportunistic recruitment and move to a predictable system, the team wants to anchor a few simple priorities that frame execution and follow-up, without increasing the operational burden.

• Diversify acquisition to reach profiles beyond France Travail• Increase the volume of relevant applications over planned sessions• Simplify the sorting and follow-up of applications to save time• Finely manage the budget and obtain a clear vision of performance

Concretely, these objectives serve as a common thread for the next waves: industrialize what works, eliminate friction on the HR side and guarantee a unified reading of the results in order to quickly decide on adjustments.

The solution: From visibility to intelligent sorting

• Activation of Seeqle Talent Ads to transform training offers into automated and targeted advertising campaigns, broadcast on social networks, without cumbersome manual management on the part of GRETA.• Implementation of a Seeqle application form linked to Seeqle Talent Match to automatically centralize, enrich and pre-qualify applications. The teams thus have a consolidated and actionable view, from the first click to the final selection.

Results

• Over 100 applications received and informed in less than 15 days
• Strong increase in local notoriety: more than 340,000 ad views on activated channels
• Access to an audience that was previously difficult to reach: people not enrolled in the usual circuits discovered the courses and applied
• Simplified sorting process thanks to Talent Match: teams have a clear follow-up by training and by session, which accelerates decisions

HR and business impact

On the HR side, dispersion and manual tasks have declined significantly: applications are already arriving better organized and qualified, which makes work more fluid from the moment they enter.

Managers and trainers benefit from filling out sessions earlier and from a reliable vision of progress, reducing uncertainty on a daily basis.

For candidates, the journey is easier to discover, the application is frictionless and information follows more quickly, which significantly improves the overall experience.

And after?

Collaboration continues on two axes: maintaining the flow through recurring activations and structuring the qualification over time.

Confirmed actions

• Continued Talent Ads activations on future language training sessions to maintain visibility and volume of applications.

• Continued use of Talent Match as a basis for pre-qualification and follow-up.

Possible perspectives

• Refine targeting by areas and areas of interest according to each language.

• Extend the method to other adult training families at GRETA Nord Alsace.

• Set up recurring acquisition waves on the session calendar to smooth out the filling.

Key figures

• +100 applications in < 15 days
• 340,000+ ad views
• New breeding ground beyond the historic canals
• Centralized and pre-qualified course via Talent Match

Conclusion

By combining Seeqle Talent Ads for ultra-targeted distribution and Seeqle Talent Match for enrichment and pre-qualification, GRETA Nord Alsace has expanded its audience, accelerated the arrival of applications and secured the filling of its sessions. The Seeqle AI suite made it possible to recruit faster, better and with clear budgetary management, while improving the experience of teams and candidates.

Ready to fill your next sessions with a qualified audience in less than 15 days? Book a demo

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