400 qualified applications: Harry Hope is transforming its accountant recruitment

About the company

Harry Hope is a recruitment firm specialized in Middle and Top Management profiles. Present in several major French cities, it supports companies and candidates in the construction of sustainable career paths.

The challenge

Before Seeqle, Harry Hope teams faced a real wall in their accounting recruitment.

Despite an active presence on job boards and a significant investment on Google Ads, the results were not there:

• Fewer than 5% of genuinely qualified applications
• Paid campaigns with no return on investment
• A considerable amount of time spent sorting out irrelevant profiles

Beyond the numbers, it was also a RH fatigue : recruiters spent hours filtering applications that were not in line with customer needs. Managers were losing patience, and the candidate experience was getting worse.

Objectives

Harry Hope had set himself three specific goals:

1. Significantly increase the volume of qualified profiles in accounting and auditing
2. Reduce the time it takes to sort applications and streamline pre-selection
3. Increase the visibility of job offers to genuinely relevant candidates

The solution: Seeqle AI for targeted recruitment

To meet these challenges, Harry Hope called on Seeqle Talent Ads, the automated and intelligent advertising distribution solution for recruitment.

The strategy was based on 3 steps:

1. Activating the passive audience
   
   1. Intelligent targeting of relevant profiles on social networks and sites frequented by accounting professionals.
2. Focus on the active audience
   
   1. Optimization of visibility on search engines and job aggregators to capture candidates already looking for.
3. Active/Passive Combined Broadcast
   
   1. Combination of the two strategies to maximize the reach and quality of applications, with continuous AI management to adjust distribution.

The campaigns were deployed via Google Ads, Meta, and job aggregators, covering the entire candidate journey - from the first contact to the final application.

Learn more about the solution: Seeqle Talent Ads

The results

In less than 2 months, the results exceeded all expectations:

• 1,797 qualified visits on the offers
• 398 direct applications generated
• More than 400 qualified applications in total
• A visibility of offers multiplied by 2 (+200%)

While the average rate of qualified applications on traditional job boards is often under 10%, Harry Hope has reached over 22% of qualified applications with Seeqle - more than double the market average.

HR and business impact

Beyond KPIs, Seeqle has transformed the way Harry Hope recruits are recruited:

• Recruiters have Divided by two the sorting time Candidates
• Managers now have more targeted and better prepared profiles
• The candidate experience is more fluid: offers are seen by genuinely interested and qualified talent

The gain is also strategic: Harry Hope can now adapt his recruitment to each type of position and local market thanks to the insights provided by the platform.

And after?

Building on these results, Harry Hope confirmed the continuation of his collaboration with Seeqle to extend the use of Talent Ads to other centers.

The prospects also include the integration of Seeqle Talent Match, the HR co-pilot powered by AI, to automatically enrich and prequalify the applications received.

Key figures

• +400 qualified applications
• +200% visibility of offers
• 1 797 qualified visits
• 2x more qualification rate than the market average

Conclusion

Thanks to Seeqle, Harry Hope transformed a critical recruitment problem into a continuous growth dynamic.

Seeqle's AI suite now allows recruit faster, better and at a lower cost, while putting people back at the heart of the process.

Take action

Do you also recruit on profiles in tension (accountants, auditors, support functions)?

Learn how Seeqle AI can double your qualified applications in less than 60 days.

Schedule a demo with one of our experts

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