Cas clients

Harry Hope x Seeqle: Hiring Accountants with HR Programmatics

+400
qualified applications
+200%
visibility of offers

Problem: Obtain a large number of qualified accounting profiles

Harry Hope, a recruitment firm specializing in Middle and Top Management profiles, was facing a major challenge in recruiting accounting and audit talent.

  • Despite massive investment on recruitment platforms and numerous Job boards, the results were not up to par.
  • Very low qualification rate (less than 5%)
  • The campaigns Google Ads did not bring any return on investment.

The objective was clear: find profiles in short supply by activating new efficient acquisition channels.

Answer: uA programmatic AI approach in 3 steps

Seeqle has deployed an AI strategy in three phases to maximize the qualification of applications:

  • Step 1: Activating the passive audience → Targeting on social networks and displays to capture potential candidates.
  • Step 2: Focus on the active audience → SEA optimization and jobboards to reach job seekers looking for opportunities.
  • Step 3: Active/Passive Combined Diffusion → Combination of strategies to maximize the volume and quality of applications.

Activated levers:

  • Search & Display (Google Ads, SEA, Meta, job aggregators) to cover the entire candidate journey.
  • Continuous optimization of targeting and advertising formats to attract the right profiles at the right time.

Result: A real boost in qualified applications in less than 2 months

Thanks to Seeqle's programmatic AI, Harry Hope has seen a dramatic improvement:

  • 1 797 qualified visits on their offers.
  • 398 direct applications generated.

With these results, Harry Hope has not only achieved his recruitment goals, but now has an optimized and scalable strategy to continue to effectively recruit profiles in need.

“We are seeing a strong evolution, clearly attributable to Seeqle, especially in IT where we quadrupled our results. Also in the health sector, the impact generated on the visibility of our offers has been unquestionable and we continue to feel it over the long term, until today.”

Loïc Picard
Marketing & Communication Manager

Generate 5x more of qualified candidates

Benefit from the most advanced HR programmatic technology on the market.

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