How RE/MAX attracts qualified real estate agents through an AI-driven digital recruitment strategy

About RE/MAX Luxembourg

RE/MAX is a global network of real estate franchises, recognized for its expertise and its presence in numerous international markets. The Luxembourg entity, RE/MAX Luxembourg, includes several agencies spread across the country and is experiencing a strong dynamic growth. To support its development, the HR challenge is major: to quickly attract motivated talent, ready to invest in an entrepreneurial and demanding job.

Challenges: Recruiting Real Estate Agents Effectively in a Competitive Market

RE/MAX had to face a double challenge:

• Volume recruitment : To support its expansion, the company needed to attract a large number of candidates for its various agencies.
• Improving the quality of applications : It was not only a question of generating volume, but of qualifying the profiles to ensure that they correspond to the requirements of the job (autonomy, commercial fiber, knowledge of the sector or learning potential).

The goals:

• Generate a continuous flow of relevant applications.
• Improve the Qualification rate candidates to facilitate selection by recruiters.
• Reduce the Cost per qualified application, while maintaining a high level of visibility.

With Seeqle: Optimized recruitment thanks to artificial intelligence and HR programmatics

To achieve its goals, RE/MAX Luxembourg called on Seeqle Programmatic Technology, capable of automating sourcing and optimizing each stage of the distribution of offers.

A multi-lever approach:

• Definition of target profiles : Identification of the key criteria for success in the real estate agent profession, such as interpersonal skills, the ability to work independently or a first commercial experience.
• Intelligent candidate targeting : Thanks to its proprietary AI, Seeqle was able to detect relevant profiles in the HR database and on partner platforms, by combining behavioral, demographic and geographic data.
• Omnichannel distribution : The offers were distributed on a variety of digital channels — social networks (Meta, Instagram, TikTok), search engines (Google), job sites and applications — allowing a broad and qualitative coverage.
• Continuous Optimization : Campaigns were adjusted in real time based on performance data, with A/B tests on messages, creative formats and targeting.

Significant Results in a Few Weeks

The strategy implemented with Seeqle has made it possible to improve both The quality And The acquisition cost apps:

• +32% increase in the qualification rate Applications received for the position of real estate agent.
• Lower cost per qualified application, significantly improving the return on investment of each campaign.
• Hundreds of thousands of advertising impressions, reinforcing the reputation of the RE/MAX employer brand among active and retraining profiles in the real estate sector.

In conclusion

RE/MAX Luxembourg was able to transform its recruitment strategy thanks to Seeqle. Automation and artificial intelligence have made it possible to overcome the limitations of traditional channels to identify, engage, and convert qualified profiles — while controlling costs and supporting business growth.

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