Family Plus x Seeqle: recruiting early childhood learners

Problem: attracting more qualified early childhood learners

Family Plus, a specialist in home services and human services training, was looking to optimize recruitment for its CAP AEPE (Early Childhood Educational Assistant).

The main challenges:

• Attracting more qualified learners for their training.
• Diversifying recruitment channels, while they were mainly dependent on Indeed and Talent.
• Reducing the cost per conversion by improving the effectiveness of campaigns.

Solution: an AI strategy to maximize qualification

To meet these challenges, Family Plus trusted Seeqle and its programmatic AI technology to capture the right profiles, where they are.

• Deploying campaigns on Meta and TikTok to reach a wider and younger audience.
• Optimizing targeting with AI, making it possible to reach only the most relevant candidates.
• Continuous improvement of campaigns to maximize the conversion rate.

Results: transformed recruitment

• 220 qualified applications generated.
• Conversion rate multiplied by 2, guaranteeing a better return on investment.
• More than a dozen learners recruited, confirming the effectiveness of the device.

Thanks to Seeqle, Family Plus has succeeded in diversifying its sourcing and attracting better qualified candidates, while optimizing its acquisition costs.

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