220 applications: Family Plus doubles its early childhood conversion rate

About Family Plus

Family Plus is a recognized player in human services and training in care and early childhood professions. Each year, the organization supports hundreds of learners in their professional integration, in particular through the CAP AEPE (Early Childhood Educational Assistant).

The challenge: attracting more qualified early childhood learners

Despite strong demand in the sector, Family Plus was facing a lack of truly qualified applications for its courses.

Their recruiting teams mainly relied on Indeed and Talent, which limited the diversity of profiles and caused high costs for often mixed results.

This situation generated a significant workload for HR, forced to sort through a large volume of irrelevant applications. The training teams, on the other hand, were struggling to complete some sessions, directly impacting the planning and smooth running of learning paths.

Objectives

Family Plus has identified three clear priorities:

• Attract more learners who are genuinely motivated by early childhood professions.
• Diversifying recruitment channels to broaden the reach of campaigns.
• Reduce the cost per conversion while improving the rate of qualified applications.

The solution: Attract Agent, intelligent advertising for recruitment

To meet these challenges, Family Plus trusted the Attract Agent, the AI agent for the automated distribution of job and training offers.

The teams deployed a multi-platform candidate acquisition strategy via Meta and TikTok, to meet future learners in their daily digital environment.

Thanks to Seeqle's predictive targeting AI, the campaigns were able to focus on the most relevant profiles: young people looking for orientation, people retraining into care professions, or people already interested in early childhood.

Continuous performance monitoring has made it possible to optimize the quality of applications and the conversion rate over the weeks.

The results: transformed recruitment

The impact was immediate. In just a few weeks:

• 220 applications have been generated.
• A conversion rate multiplied by 2 compared to previous campaigns.
• More than a dozen learners recruited directly from Seeqle campaigns.

These results allowed Family Plus to diversify its sourcing, increase the quality of profiles and reduce the acquisition cost per candidate, a significant gain in efficiency for the HR team.

Family Plus cut its cost per lead by 30%, while improving the qualification of applications.

HR and business impact

The use of Seeqle has profoundly transformed the way Family Plus recruits:

• Less time wasted on sorting out irrelevant applications.
• Fuller training sessions, without depending on traditional job boards.
• An employer brand strengthened with a young audience, sensitive to the image of modernity and commitment.

And after?

Faced with the results obtained, Family Plus confirmed the continuation of its collaboration with Seeqle for its future training sessions.

The team now plans to explore the Match Agent, the intelligent HR co-pilot that automatically enriches and prequalifies the applications received, to go even further in automating sorting and speeding up processing.

Key figures

• 220 applications
• x2 on the conversion rate
• +10 students recruited
• 30% lower cost per lead
• 2 platforms activated (Meta & TikTok)

Conclusion

By relying on Seeqle, Family Plus succeeded in attracting better qualified candidates for its early childhood training, while optimizing its recruitment costs and deadlines.

This collaboration is a perfect example of how the Seeqle AI suite makes it possible to recruit faster, better and at a lower cost, while offering a more human experience to candidates.

Do you want to get the same results?

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