Saretec multiplies the number of visits to its career site by 2

About Saretec

Saretec is a leading player in the field of insurance expertise. Present throughout the country, the group supports insurance companies, businesses and individuals in the management of their claims.

The challenge

In the midst of redesigning its recruitment strategy, the Saretec Group had to solve several difficulties:

• Increase the reputation of its employer brand and the visibility of its new career site.
• Attract more qualified insurance experts, spread across the country.
• Generate a sufficient volume of relevant applications to speed up recruitment.

Behind these issues, strong human challenges: HR teams noted a lack of targeted applications, a loss of time in sorting out irrelevant profiles and a difficulty in promoting the group's image among talents in the sector.

Objectives

• Strengthen Saretec's employer reputation
• Multiply the number of qualified visits to the career site
• Hiring insurance experts more quickly
• Improving the quality and relevance of applications received

The solution: Seeqle Talent Ads at the service of reputation and acquisition

To meet these challenges, Saretec called on the agency Three Point Five, a long-standing employer brand partner, who chose to rely on Seeqle technology for the acquisition part.

Thanks to the solution Seeqle Talent Ads, the advertising of job offers has been automated on the most efficient channels: social networks, search engines, websites and applications.

The campaigns specifically targeted the profiles of insurance experts, based on socio-demographic, behavioral and contextual data.

Two complementary devices have been activated:

1. Notoriety campaign : promote the new career site and strengthen the visibility of Saretec.
2. Recruiting campaign : generate qualified applications for open positions by targeting the right profiles.

The results

In less than two months, the results exceeded expectations:

• x2 of visits On the career site
• 184 qualified applications Generated
• Seeqle has become The first source of applications for Saretec

These performances are well above market standards, with a cost per qualified application lower than the benchmarks of traditional digital recruitment.

HR and business impact

This collaboration allowed Saretec's HR teams to:

• Save time on the pre-selection of candidates thanks to a better targeted influx
• Promote the employer brand to a qualified audience
• Offer a better candidate experience by simplifying the application process

For their part, managers were able to receive more relevant profiles, reducing recruitment times and improving the quality of integrations.

And after?

Building on these initial results, Saretec is continuing its collaboration with Seeqle in order to extend the campaigns to other types of positions.

New perspectives are being studied to exploit the complementarity between Talent Ads (acquisition) and Talent Match (prequalification and management of applications).

Key figures

• x2 visits to the career site
• 184 qualified applications
• 1st source of applications in less than 2 months

Conclusion

Thanks to Seeqle, Saretec was able to transform a double challenge - reputation and recruitment - into measurable success. By combining AI acquisition technology and a human-centered approach, the group recruited faster, better and at a lower cost, while strengthening its attractiveness among experts in the sector.

Take action

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