Vestas: 38% of CVs selected for wind turbine maintenance
78% of Spanish companies struggle to fill their positions
Vestas, a wind energy company, was hiring maintenance technicians for its renewable energy roles. With Seeqle's targeted advertising campaigns, its job ads passed 3,000 views and 38% of the résumés received were shortlisted, a qualification rate above average for these technical roles.
The campaign ads
Problem: unattractive areas and a complex application process
Vestas, a leader in the renewable energy sector, was facing several major challenges:
- Difficult recruitment in unattractive areas : Vestas' infrastructures are located in unattractive regions, which complicates the recruitment of technicians and maintenance workers.
- Complex application process : The difficult and time-consuming application process was a deterrent to many potential candidates.
- Improving visibility and employer brand : Vestas also wanted to strengthen its presence and enhance its employer brand to attract more qualified candidates.
With Seeqle: More qualified applications and optimization of the application process
To meet these challenges, Vestas used Seeqle's AI technology:
- Recruitment advertising campaigns : Distribution of targeted advertising campaigns to attract the right profiles, especially those interested in renewable energies, even in less attractive areas.
- Multi-channel distribution of offers : The ads were shown on key platforms like Facebook, Instagram, Google, LinkedIn, as well as on various websites and apps.
- Optimization by AI : Seeqle's technology allowed for ultra-precise targeting, based on a vast HR database. AI has refined ad delivery to maximize effectiveness.
- Custom ATS : An optimized application tracking system has been put in place to simplify and speed up the application process, while providing a better candidate experience.
The collaboration with Seeqle has allowed Vestas to obtain significant results:
Recruiting campaigns with Seeqle have produced significant results:
- +3,000 offer views
- 38% of resumes selected for interview
Hiring maintenance technicians, electricians or operations managers? Our page on energy recruitment sets out the method, role by role.
“The Seeqle tool was very useful for us and allowed us to generate good results. It is very intuitive and met our needs.”
How do you run a campaign like this one?
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