+192% interactions: how the University of Namur strengthened its reputation among future students thanks to Seeqle

Founded in 1831, the University of Namur (UNamur) is a recognized higher education and research institution in French-speaking Belgium. Located in the heart of Namur, it now has more than 6,600 students in six faculties: science, economics, law, medicine, computer science and literature.

A founding member of the Académie Louvain and the Pôle Académique de Namur, which it chairs, the university is committed to offering excellent teaching and a fulfilling learning experience.

The challenge: standing out in an ultra-competitive environment with limited resources

In a context where universities compete to attract new students, the University of Namur was facing three major difficulties:

• Strong competition between institutions, making visibility and differentiation complex.
• Limited resources, both human and financial, making continuous and targeted communication difficult.
• A generational issue: capturing the attention of 16 to 21 year olds while reassuring their parents.

These constraints hampered the university's ability to promote its courses and events to the right profiles.

Objectives

• Develop the reputation of the university among a young and connected audience
• Increase the reach of campaigns while optimizing the budget
• Improve the engagement rate and traffic to the university site
• Better understand the behavior of future students to refine messages

The solution: the Attract Agent to maximize visibility and engagement

To meet these challenges, the University of Namur chose the Attract Agent, the AI-powered candidate acquisition solution built on online advertising.

This collaboration made it possible to build a smart communication strategy based on four key levers:

• Multi-channel distribution on Meta (Facebook/Instagram), Google, TikTok, Snapchat and YouTube to reach young people where they are.
• Smart targeting based on socio-demographic and behavioral data to identify young people aged 16 to 21 and their parents.
• Engaging formats (carousels, reels, short videos) that drive virality and interaction.
• Continuous optimization through AI, automatically adjusting audiences and messages based on performance.

Thanks to the Seeqle platform, the communication teams at the University of Namur were able to easily manage their campaigns and measure their impact in real time, without depending on an external agency.

The results: performance well above previous providers

Campaigns run with Seeqle generated significant results:

• +55 million impressions
• +341,000 clicks to the university website
• +192% more interactions
• -6.14% on cost per click
• -1.79% on cost per thousand impressions

This performance allowed the University of Namur to exceed the results obtained with its former provider, while optimizing the existing budget.

HR and institutional impact

Beyond the numbers, Seeqle enabled the university to take its communication to a new level:

• Time saved and autonomy gained for the teams, now able to launch and adapt their campaigns without external support.
• Better understanding of audiences, thanks to the behavioral insights provided by the platform.
• Enriched user experience: modern, dynamic campaigns that speak the language of the younger generations.

And after?

Building on these results, the University of Namur plans to continue the collaboration with Seeqle across all of its digital communication, in particular for open day promotion and acquiring students in career change.

Tests are also being considered with the Match Agent, to automatically enrich and pre-qualify the applications received.

→ Learn more about the Match Agent

Key figures

• +55M impressions
• +341,000 clicks
• +192% interactions
• -6.14% CPC
• -1.79% CPM

Conclusion

Thanks to Seeqle, the University of Namur was able to modernize its communication, increase its visibility and reach its targets more effectively.

This collaboration illustrates how AI technology applied to student recruitment and communication can transform the reputation of an institution, while optimizing its resources.

And you?

Like the University of Namur, do you want to attract more qualified students while optimizing your communication budgets?

Book a meeting with a Seeqle expert to find out how our AI solutions can accelerate your recruitment.