+192% interactions: how the University of Namur strengthened its reputation among future students thanks to Seeqle

Founded in 1831, the University of Namur (UNamur) is a recognized higher education and research institution in French-speaking Belgium. Located in the heart of Namur, it now has more than 6,600 students in six faculties: science, economics, law, medicine, computer science and literature.

A founding member of the Académie Louvain and the Pôle Académie de Namur, which it chairs, the university is committed to offering excellent teaching and a fulfilling learning experience.

The challenge: to emerge in an ultra-competitive environment with limited resources

In a context where universities are competing to attract new students, the University of Namur was facing three major difficulties:

• Strong competition between institutions, making visibility and differentiation complex.
• Limited resources, both human and financial, making continuous and targeted communication difficult.
• A generational issue, that of capturing the attention of 16—21 year olds, while reassuring their parents.

These constraints hampered the university's ability to promote its courses and events to the right profiles.

Objectives

• Develop the reputation of the university among a young and connected audience
• Increase the reach of campaigns while optimizing the budget
• Improving the engagement rate and traffic to the university site
• Better understand the behaviors of future students to refine messages

The solution: Seeqle Talent Ads to maximize visibility and engagement

To meet these challenges, the University of Namur has chosen Seeqle Talent Ads, the first candidate acquisition solution through online advertising powered by AI.

This collaboration made it possible to build a smart communication strategy based on four key levers:

• Multi-channel broadcasting on Meta (Facebook/Instagram), Google, Google, TikTok, TikTok, Snapchat and YouTube to reach young people where they are.
• Smart targeting based on sociodemographic and behavioral data to identify young people aged 16 to 21 and their parents.
• Engaging formats (carousels, real, short videos) promoting virality and interactions.
• Continuous optimization through AI, allowing audiences and messages to be automatically adjusted according to performance.

[IMAGE — to be inserted here: examples of advertising visuals broadcast on Meta and TikTok]

Thanks to the Seeqle platform, the communication teams at the University of Namur were able to easily manage their campaigns and measure their impact in real time, without depending on an external agency.

The results: performances that are significantly better than previous providers

Campaigns conducted with Seeqle generated significant results:

• +55 million Of impressions
• +341,000 clicks to the University website
• +192% additional interactions
• - 6.14% on the cost per click
• - 1.79% On the cost per thousand impressions

These performances allowed the University of Namur to exceed the results obtained with its former provider, while optimizing the existing budget.

HR and institutional impact

Beyond the numbers, Seeqle has enabled the university to take its communication to a new level:

• Saving time and autonomy for teams, now able to launch and adapt their campaigns without external support.
• Better understanding of audiences, thanks to behavioral insights provided by the platform.
• Enriched user experience : modern and dynamic campaigns that speak the language of the younger generations.

And after?

Building on these results, the University of Namur plans to continue the collaboration with Seeqle on all of its digital communication actions, in particular for open house promotion and Acquiring retraining students.

Tests are also being considered with Seeqle Talent Match, to automatically enrich and pre-qualify the applications received.

→ Learn more about Seeqle Talent Match

Key figures

• +55 M impressions
• +341,000 clicks
• +192% interactions
• — 6.14% of CPC
• — 1.79% of CPM

Conclusion

Thanks to Seeqle, the University of Namur was able to modernise its communication, increase its visibility and reach its targets more effectively.

This collaboration illustrates how the AI technology applied to student recruitment and communication can transform the reputation of an establishment, while optimizing its resources.

And you?

Like the University of Namur, you want to attract more qualified students while optimizing your communication budgets ?

Book an appointment with a Seeqle expert to find out how our AI solutions can accelerate your recruitments.