Recruiting with ChatGPT Ads: reach candidates at the moment they ask
Recruitment advertising in ChatGPT means distributing job, work-study and training programme offers as sponsored cards, displayed below the assistant's answer and clearly identified as advertising. Targeting is based on the intent expressed in the conversation, not on an isolated keyword. With Seeqle, the Attract Agent creates your campaigns in 2 min and then steers them.
Why use ChatGPT for your recruitments?
ChatGPT opened its advertising platform to European advertisers on a self-service basis in late August 2026, in more than 40 countries. The inventory is new, the format is limited to the sponsored card and the delivery rules are specific to OpenAI. An HR team that wants to go it alone has to open an advertiser account, learn yet another bidding tool and produce creatives in the right format, for a channel it will not be able to compare with the others.
Intent, not the keyword
OpenAI matches ads to the topic of the current conversation and to previous exchanges. A candidate who describes their job, their mobility constraint and their level of experience provides context that no three-word query can give. For a job ad, this is the most qualifying moment.
Inventory that is still lightly contested
The platform has been open in Europe for a few weeks and HR advertisers are rare there, so bidding pressure is lower than on established channels. Ads are shown to users on the free and Go plans; higher plans do not display them.
A readable and honest format
Ads take the form of sponsored cards, visually separated from the answer and flagged as advertising. They carry the advertiser's name, a text, a visual and a link, and do not influence the content of the answer. Candidates know what they are looking at, which is better than a disguised message.
How do you distribute your offers in ChatGPT?
Créez des contenus
The sponsored card leaves little room: a name, a short text, a visual, a link. The Attract Agent generates these versions from your job description, with no extra work for your teams.
Créez vos campagnes
Describe the role or import your offers from your ATS through 100+ integrations: the Attract Agent creates the campaign in 2 min. Distribution starts after validation, within 24 to 48 hours.
Optimisez en temps réel
Seeqle measures the applications generated by each channel and reallocates the budget continuously between ChatGPT and the rest of the network, according to where your target responds best.
Analysez vos résultats
Track applications, cost per application and scored profiles in a single dashboard. Applications arrive directly in your ATS, with 53% of qualified applications on average.
Why is it difficult to advertise in ChatGPT on your own?
ChatGPT opened its advertising platform to European advertisers on a self-service basis in late August 2026, in more than 40 countries. The inventory is new, the format is limited to the sponsored card and the delivery rules are specific to OpenAI. An HR team that wants to go it alone has to open an advertiser account, learn yet another bidding tool and produce creatives in the right format, for a channel it will not be able to compare with the others.
Why use Seeqle to recruit with ChatGPT?
Access without an advertiser account
The Attract Agent adds the channel to your distribution plan without you having to open an OpenAI advertiser account, negotiate access or configure anything.
A campaign created in 2 min
Describe the role, the work-study position or the training programme: the Attract Agent generates the sponsored card, its text and its visual, then steers distribution. Ads go live within 24 to 48 hours, after validation.
Candidates across all their points of attention
The AI combines ChatGPT with Meta, Google, TikTok and the other channels in the network to cover active search as well as passive moments: on average 53% of qualified applications and 5x more qualified candidates.
Generate 5x more qualified talent
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