51.3% qualified applications: LCL recruits its bank advisors and tech profiles
What candidates actually saw
A single campaign follows the candidate on social networks, on the sites they browse, in the audio they listen to and in their searches. The creatives below are the ones that were actually served.
News feed · Instagram and Facebook
Story · Reels and TikTok
Display · partner sites
Sponsored ad on 30+ job boards, here on Indeed
Search · Google
Issues: Qualification of applications for the jobs of customer advisor
LCL was facing several challenges:
- Attractiveness of candidates and strong competition : Difficulty in attracting qualified candidates and strong competition to recruit customer advisor profiles.
- Loss of applications : An inefficient centralized ATS system causing the loss of potential candidates.
- RGPD compliance : A fundamental challenge for the banking sector, requiring rigorous data management.
- Strengthening the employer brand : LCL needed to enhance its image to attract quality talent.
With Seeqle: Increase in qualified CVs & acquisition of shortage profiles
To meet these challenges, LCL used Seeqle's AI technology for targeted and optimized recruitment:
- Targeted advertising campaigns : Use of AI to deliver relevant ads to qualified candidates, across the web.
- Custom ATS : Development and integration of a tailor-made application tracking system to improve the application process.
- Multi-channel distribution of job offers : Distribution of job offers on several channels (social networks, search engines, search engines, web media, applications, emails, newsletters) to maximize the reach and impact of campaigns.
Results
- Increase in the qualification rate of applications:
- 51.3% average qualification rate
- 58.7% for bank advisers
- 42.4% for private client advisors.
“We had good results for our sales population in Ile de France. It is a system that is completely transversal to our employment partners. The Seeqle team is technical and adapted to the digital HR market.”
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