115 maintenance technicians in 20 days: Anett Kalhyge relaunches its recruitment strategy with Seeqle

The challenge: recruit 50 hard-to-find technicians and win HR teams back over to advertising

With close to 5,000 employees across more than 40 sites in France, Anett Kalhyge has to keep its industrial facilities running at all times. The maintenance technician role, highly sought after on the market, has become strategic.

Before Seeqle, the HR teams relied mostly on job boards (HelloWork, Indeed, LinkedIn, APEC, France Travail and others). Sponsored listings on Indeed brought in a large volume of profiles that had to be sorted by hand. Recruiters spent a lot of time filtering CVs, which was time-consuming for them and for the managers, who often waited a while before seeing relevant candidates.

A first attempt at recruiting through social media advertising had also left mixed feelings: a campaign limited to Facebook, run by another provider, with no overall view and no opening to other channels such as Instagram, TikTok or audio platforms. The results had fallen short, which made the HR teams more cautious about this kind of approach.

In this context, the group needed to launch a joint Anett + Kalhyge recruitment campaign on a national scale, for around 50 maintenance technician positions, while harmonising the employer communication of both entities.

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HR objectives of the collaboration

The objectives set with Seeqle were clear:

- Quickly attract a significant volume of maintenance technicians across the whole of France

- Improve the share of truly relevant applications (experience and technical skills)

- Reduce the time HR teams and managers spend sorting applications

- Reconcile recruiters with online advertising after a first mixed experience

- Strengthen Anett Kalhyge's employer visibility among technical profiles, including former employees

- Keep the talent pool wide open (no strict knockout criteria at the start), with the option to refine later

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The solution: combining the Attract Agent and the Match Agent to serve recruiters

To meet these challenges, Anett Kalhyge chose to activate two complementary modules of the Seeqle suite: the Attract Agent and the Match Agent.

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Attract Agent: turning job offers into candidate magnets

The maintenance technician offers were turned into campaigns distributed automatically across the web by Seeqle's AI.

Distribution was designed at national scale, across several types of environment:

• Job sites and aggregators, including Indeed and many partner job boards
• Social networks and the Meta ecosystem
• Search engines such as Google

The goal: reach technicians, whether actively looking or simply keeping an eye on the market, at the right moment in their online journey, and send them to a simple, accessible application flow.

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Match Agent: an HR co-pilot to pre-qualify applications

Alongside it, the Match Agent structured and pre-qualified the applications received:

• Automatic enrichment of candidate profiles
• Pre-qualification against the defined criteria (experience, technical skills, mobility)
• Qualified leads centralised in a single interface, which the teams found easy to get to grips with overall

Recruiters no longer spend hours opening every CV one by one: they have a clear view of the most relevant profiles to contact first.

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First results: 115 qualified candidates in 20 days

The campaign, planned over six months, started producing encouraging results quickly.

In the first 20 days alone:

• 115 qualified candidates identified thanks to the Match Agent

• An average cost of €25.84 per qualified candidate

• A click-through rate of 3.96%, above the rates usually seen on conventional job advertising campaigns

Beyond the numbers, several positive signals came back from the field:

• A steady flow of relevant applications for the maintenance technician roles

• Former Anett employees who applied again for opportunities thanks to the campaigns

• Positive feedback from HR officers and HR managers on the quality of the profiles received

These first indicators suggest that the Seeqle campaign sits above the usual market standards for this kind of hard-to-fill profile, in particular on the speed of generating qualified candidates and on budget control.

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"Such a large volume of qualified applications received in just one month, for such a scarce profile, is really interesting."

The HR teams say they are very satisfied with the results today.

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HR and business impact: more time for human contact

The impact shows above all in the daily work of HR teams and managers:

- HR officers and HR managers receive applications already filtered against the needs of the role, which cuts initial sorting and qualification time

- Managers are introduced to suitable profiles earlier, which speeds up appointment setting and interviews

- Candidates, including those already in a job, discover Anett Kalhyge opportunities more easily through the channels they use every day

The human dimension is strengthened: HR teams can put more energy into conversations with candidates and support for managers, rather than repetitive sorting tasks. Among the applications, some highly qualified profiles could also be positioned on other roles, which opened the door to strengthening teams beyond the initial need for maintenance technicians.

"We had several positive reactions from HR officers and HR managers. Some people who had already worked at Anett or Kalhyge even applied, and the campaign allowed us to get back in touch with them too."

Manon Le Mercier, Recruitment and HR Development Manager at Anett

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What next? First observations and upcoming prospects

Confirmed actions:

- Continue the campaign over the planned six months to feed the pool of maintenance technicians across France

- Keep using the Match Agent to prioritise applications and make recruiters' work easier

- Monitor performance indicators regularly to adjust the pre-qualification criteria if needed

Beyond the ongoing hires, the campaign has already built a solid pool of qualified candidates that the teams can call back now or mobilise for future maintenance technician needs.

Possible next steps:

- Gradually add knockout questions to further refine the relevance of applications if volume becomes too high

- Extend the use of Seeqle to other key roles in the group, beyond maintenance technicians

- Strengthen the Anett Kalhyge employer brand

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Key figures

- Close to 5,000 employees across more than 40 sites for Anett Kalhyge

- 50 maintenance technician positions to fill nationwide

- 115 candidates in the first 20 days of the campaign

- €25.84 average cost per qualified candidate over the period

- 3.96% click-through rate on the campaigns

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Conclusion: faster, more targeted and more human recruitment

By combining the Attract Agent and the Match Agent, Anett Kalhyge was able to bring online advertising back into its recruitment, this time with an AI-driven approach built around the concrete needs of HR teams.

Already today: maintenance technicians identified faster, better qualified applications, less sorting time, and the chance to reconnect even with former employees. The Seeqle software suite shows encouraging early signs for recruiting faster, better and at a controlled cost, while leaving more room for human contact in the recruitment process.

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Would you like, like Anett Kalhyge, to generate a flow of qualified candidates for hard-to-fill profiles in a few weeks while relieving your HR teams?

Book a meeting with a Seeqle expert to analyse your needs and simulate the potential of the Attract Agent and the Match Agent on your own recruitment.

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