Cas clients

+6,000 qualified applications: GIFAS attracts aerospace and defence talent

Skilled fitters and assemblers: 58% of hiring projects rated hard to fill

Enquête Besoins en Main d’Œuvre 2026 (French labour-needs survey), France Travail. Occupation representative of the sector. All-occupation average: 43%.
The client and the campaign
Sector
Aerospace and defence trade association, publisher of the L’Aéro Recrute job board
Role hired
Aerospace operators and technicians
Scope
Duration
The client in figures
An industry of 222,000 direct jobs
+6,000
Qualified applications
Qualified applications generated on the L'Aéro Recrute job board.

+6,000
Qualified applications
The campaign for real

What candidates actually saw

A single campaign follows the candidate on social networks, on the sites they browse, in the audio they listen to and in their searches. The creatives below are the ones that were actually served.

News feed · Instagram and Facebook

Display · partner sites

Search · Google

Problem: Attracting qualified candidates to the L'Aéro Recrute jobboard

L'Aéro Recrute had to overcome several major challenges to meet the needs of recruiters in the sector:

  • Maintaining a leadership position : To remain the reference platform, L'Aéro Recrute had to guarantee a constant and qualified flow of applications.
  • The lack of qualified applications : The applications received often did not correspond to the profiles sought.
  • Increase the reputation of your jobboard : Need to increase the conversion rate of visits into qualified applications.

With Seeqle: +6000 qualified applications

To meet these challenges, L'Aéro Recruit has integrated Seeqle's AI technology into its recruitment process:

  • Dissemination of job offers on key platforms : The recruitment campaigns were broadcast on the main platforms used by the candidates: Facebook, Instagram, Messenger, Google Search & Display.
  • Targeting qualified candidates using AI : Seeqle technology made it possible to target the right candidates at the right time and in the right place, based on the socio-demographic and behavioral criteria of the candidates.
  • Valorization of the employer brand : The ads were integrated naturally into various online display environments, which increased the visibility of L'Aéro Recrute and attracted the attention of the most qualified candidates.

The collaboration with Seeqle has allowed Aéro Recrute to obtain significant results:

The results obtained by L'Aéro Recrute:

  • Generation of more than 6,000 qualified applications thanks to the continuous improvement of targeting accuracy.
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