x4 CVs received: Harry Hope hires developers and systems engineers
57% of hiring projects rated hard to fill
Harry Hope, a recruitment firm, was looking for developers and systems and network engineers in several major French cities. With Seeqle's AI-driven targeted advertising, the firm received four times as many résumés, with 485,000 ad views and a 200% increase in traffic to its site.
The campaign ads
Problem: a high volume of applications needed in a shortage sector
Harry Hope faced two major challenges in order to meet the needs of its customers in the IT sector:
- Acquire a large volume of shortage profiles : Recruiting developers - highly sought-after professionals who are difficult to reach due to their strong appetite for technology.
- Increase the visibility of IT job offers : Improve the visibility of ads to capture the attention of potential candidates.
To meet these challenges, Harry Hope adopted Seeqle's AI technology, which makes it possible to accurately and automatically target qualified candidates across the web.
With Seeqle: more visible job ads, more applications
Harry Hope used the Seeqle platform for:
- Automated multicast : Job ads were posted on Facebook, Instagram, Google, web media, apps, and aggregators to maximize the reach of the ads.
- Ultra-precise targeting : Based on Seeqle's vast HR database, the campaigns precisely targeted the profiles they were looking for, taking into account socio-demographic, behavioral and contextual criteria.
- Tailored messaging : The ads were adjusted to resonate with IT professionals.
- Adapted visual formats : Use of visual formats specific to each platform to capture the attention of developers where they are most active online.
With Seeqle's AI technology, Harry Hope achieved remarkable results:
- 485K advertising views for the fame of Harry Hope
- Over 14,000 redirects on the Harry Hope site,
- Increase in site traffic by +200%.
- x4 of the number of resumes received compared to the same period the previous year.
Developers, engineers, data profiles: see our method to hire tech talent.
Sources: Opiiec, digital, engineering and consulting jobs observatory, DARES, Occupations in 2030: national report
“We are seeing a strong evolution, clearly attributable to Seeqle, especially in IT where we quadrupled our results. Also in the health sector, the impact generated on the visibility of our offers has been unquestionable and we continue to feel it over the long term.”
How do you run a campaign like this one?
A first 15-minute call to frame your role, pick the channels and estimate the volume of applications a campaign would bring you.
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Your Account Manager scopes the campaign with you, from targeting to the first applications.
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