100% of places filled: Académie de Reims hires agricultural mechanics
72% of hiring projects rated hard to fill
The campaign ads
Problem: Revitalize rural areas with marginalized audiences
The GIP FCIP of the Académie de Reims had to overcome several challenges to boost its AFEST (Action de Formation En Situation de Travail) courses in mechanics, with the aim of recruiting more learners:
- Increase enrollments : reach a sufficient number of learners for its courses.
- Attracting motivated candidates : target people interested in mechanical engineering jobs in the agricultural sector.
- Targeting key rural areas to revitalize them : favor marginalized audiences in the Marne basin, the Rhine, the Aube basin, and the Ardennes.
- Get data on acquisition costs : obtain information on the cost and optimize recruitment methods
Before collaborating with Seeqle, the GIP FCIP of the Académie de Reims relied on traditional channels: LinkedIn, Réseau Greta (a group of local public educational institutions that pool their skills and resources to offer continuing education for adults) as well as prescribers such as Pôle Emploi, Mission Locale and CAP Emploi.
With Seeqle: low acquisition costs and a qualification close to 100%
”We have called a dozen people since the last time who all correspond to what we are looking for. It's great!”
Loïs Kerrouche, Communication Officer at the GIP FCIP of the Reims Academy.
To meet these challenges, the GIP FCIP of the Académie de Reims has integrated Seeqle's AI technology:
- Identifying relevant candidates : Use of AI to identify relevant profiles across the web.
- Multi-channel distribution of training offers : Realization of engaging advertising campaigns on Facebook, Instagram, TikTok and job sites.
- Continuous optimization : Adjusting ad location and spend to maximize results.
With Seeqle's AI technology, the GIP FCIP of the Académie de Reims has achieved remarkable results:
- 95% of qualified profiles
- 100% completion of their training
These results allowed the GIP FCIP of the Académie de Reims to focus on missions with high added value and the human aspect of acquisition work, while reducing the efforts devoted to unqualified candidates.
“We have called a dozen people since the last time who all correspond to what we are looking for. That is great!”
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