-46.3% cost per acquisition for Mon Spécialiste Auto
78% of hiring projects rated hard to fill
Mon Spécialiste Auto, a job platform for automotive trades, needed to attract automotive technicians and body repairers across France. With Seeqle's campaigns, the platform multiplied its qualification rate by 3.6, to 54%, and cut its cost per acquisition by 46.3% in roles under heavy pressure.
The campaign ads
Problem: cut cost per acquisition, better-qualified CVs
Mon Spécialiste Auto (MSA) had to meet several major challenges to optimize its recruitments:
- Recruiting specialized profiles : Find qualified technicians and mechanics in the automotive sector.
- Reduced costs per application : The cost of attracting specialized candidates was too high.
- Improving CV qualification : The applications received did not always meet expectations in terms of competence and experience.
- Optimization of recruitment processes : Managing internal campaigns on Meta, Google, and Indeed required a significant investment of time.
With Seeqle: 3.6x more qualification and cost per acquisition down 46.3%
To meet these challenges, MSA chose Seeqle's advanced AI technology:
- Advanced AI candidate targeting : Use of artificial intelligence to identify and specifically attract technicians and mechanics across the web.
- Multi-channel broadcasting : Targeted advertising campaigns broadcast on Facebook, Instagram, TikTok and job boards.
- Continuous optimization : Adjusting ads in real time based on candidate performance and behavioral analyses.
- Improving the employer brand : Optimization of the career page and the recruitment process to strengthen the attractiveness of MSA.
Goals reached, then exceeded, very quickly:
- 46.3% decrease in cost per acquisition compared to internal campaigns
- Increase in the qualification of applications to 54% compared to 15% previously.
Mechanics, body repairers, after-sales technicians: our page on automotive recruitment sets out the method, workshop by workshop.
“We had to strengthen our teams and rethink our process to be able to absorb new candidates and deal with them effectively.”
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