+58% of registrations: Prépa Dalloz attracts CRFPA students through advertising

About Dalloz Formation

Prépa Dalloz is a leading institution in preparing for legal competitions and exams in France. Each year, it supports thousands of law students who wish to become magistrates, lawyers or notaries, through demanding courses recognized for their academic quality.

The challenge: standing out in a saturated market

Historically the leader in the CRFPA market, Prépa Dalloz saw competition explode as a result of Covid-19.

The digitalization of training courses opened the field to new 100% online players, intensifying the battle to attract the attention of law students.

The marketing and teaching teams were facing several challenges:

• Make the Dalloz brand stand out in an environment saturated with competing courses
• Gain visibility among a highly sought-after student audience
• Generate more qualified registrations while controlling acquisition costs

Faced with these challenges, Dalloz chose to rely on Seeqle, the first recruitment and candidate acquisition software suite powered by AI, to amplify its reputation and reach the right profiles at the right time.

Objectives

• Increase the online visibility of Prépa Dalloz among law students
• Target candidates who are specifically eligible for the CRFPA
• Maximize the enrollment rate for preparatory courses
• Achieve measurable results on the ROI of digital campaigns

The solution: the Attract Agent, automated HR advertising

Prépa Dalloz adopted the Attract Agent, which turns each training course into a real talent magnet thanks to intelligent, automated distribution across the web.

Seeqle's AI made it possible to target law students precisely, those with a proven interest in legal careers and therefore the most likely to enroll in CRFPA preparation.

The campaigns were broadcast in the digital environments most frequented by students (social networks, media sites, search engines), with a mobile-first and engaging approach.

This approach allowed Dalloz to attract a highly qualified audience without relying on traditional channels or specialized job boards.

The results: a sharp increase in enrollment

From the first month of the campaign, performance exceeded expectations.

• Prépa Dalloz courses recorded 4 times more registrations than in the same period the previous year.
• Between 2021 and 2022, the total number of registrations increased by +58%, while the visibility of the courses passed 3 million views.
• These results also made it possible to achieve a record average basket in 10 years, confirming the profitability of the setup.

HR and business impact

Beyond the numbers, Seeqle transformed the way Dalloz designs its communication with students.

Thanks to automated targeting and the precision of audiences, the teams were able to focus on teaching and the relationship with candidates, rather than on the technical management of campaigns.

The setup also strengthened the overall reputation of the Dalloz brand among law students, placing the institution at the heart of guidance journeys towards the CRFPA.

And after?

Following the success of this first collaboration, Dalloz plans to extend the use of Seeqle tools to other legal courses and competitions, in order to keep attracting relevant profiles throughout the year.

Key figures

• +3 million views on the courses
• +58% registrations
• x4 performance from the first month
• Record average basket in 10 years

Conclusion

Thanks to Seeqle, Dalloz has not only strengthened its reputation among law students, but also improved the efficiency and profitability of its candidate recruitment.

Combining AI and HR expertise shows that it is now possible to recruit faster, better and at a lower cost, while keeping a human approach focused on the needs of learners.

You too, attract the right profiles for your programs

Reproduce the success of Dalloz with the Attract Agent: the AI technology that turns your training courses into real drivers of attraction.

→ Request a demo to find out how to target the right students at the right time.