Canal+ triples its student coverage in 3 weeks
Canal+ is a leading media and entertainment group, recognized for the creation, production and distribution of premium content (cinema, series, sports, documentaries). It reaches millions of subscribers around the world through its channels, platforms and digital services.
The campaign ads
The challenge
Each year, Canal+ recruits Master 1 and Master 2 students, aged 22 to 25, to strengthen its creative, technology, communication and production teams, all over France.
Despite a strong employer brand, previous campaigns were struggling to reach new qualified talent pools. Traditional HR channels were saturated, coverage limited, and applications were often irrelevant. The result: a significant amount of time spent sorting CVs, too long processing times and growing frustration on the part of HR and managers.
Objectives
- Improving the quality of applications received
- Extending the visibility of the employer brand among young talent
- Optimizing acquisition costs thanks to efficient digital levers
- Comparing Seeqle results with traditional methods
The solution: the Attract Agent
Canal+ chose Seeqle and its Attract Agent solution, integrated into an AI-powered recruitment software suite.
For 3 weeks, recruitment offers were automatically transformed into targeted advertising campaigns, broadcast on the channels most used by students: Instagram, Facebook, LinkedIn, TikTok, Snapchat, YouTube and Spotify, as well as search engines and mobile applications.
Seeqle's AI continuously identifies the best channels, formats, and messages based on observed performance. Recruiters don't have to manage any technical settings.
Results
- Triple the coverage of the student target versus traditional methods
- CPC down 25% versus previous campaigns
- More than 3 million people reached in just 3 weeks
- More engaging and better targeted multi-medium distribution
Customer testimonial
“The results seem similar to what we managed to achieve after several years of broadcasting. The coverage is actually very much better.”
And after?
Discussions are ongoing to extend the use of the Attract Agent to other types of profiles, in particular technical and data. Canal+ is also considering the activation of the Match Agent, an AI agent dedicated to automating the pre-qualification of applications.
“The results seem similar to what we managed to achieve after several years of broadcasting. The coverage is actually very much better.”
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