Tripled coverage in 3 weeks: Canal+ attracts student talent thanks to Seeqle AI

The challenge

Each year, Canal+ recruits Master 1 and Master 2 students, aged 22 to 25, to strengthen its creative, technology, communication and production teams, all over France.

Despite a strong employer brand, previous campaigns were struggling to reach new qualified talent pools. Traditional HR channels were saturated, coverage limited, and applications were often irrelevant. The result: a significant amount of time spent sorting CVs, too long processing times and growing frustration on the part of HR and managers.

Objectives

• Improving the quality of applications received
• Extending the visibility of the employer brand among young talent
• Optimizing acquisition costs thanks to efficient digital levers
• Comparing Seeqle results with traditional methods

The solution: Seeqle Attract

Canal+ chose Seeqle and its Talent Attract solution, integrated into an AI-powered recruitment software suite.

For 3 weeks, recruitment offers were automatically transformed into targeted advertising campaigns, broadcast on the channels most used by students: Instagram, Facebook, LinkedIn, TikTok, Snapchat, YouTube, Spotify, Snapchat, YouTube, Spotify, as well as search engines and mobile applications.

Seeqle's AI continuously identifies the best channels, formats, and messages based on observed performance. Recruiters don't have to manage any technical settings.

Results

• Cover Triple with the student target vs traditional methods
• CPC down by 25% Your previous campaigns
• More than 3 million people affected in just 3 weeks
• More engaging and better targeted multi-medium distribution

Customer testimonial

“The results seem similar to what we managed to achieve after several years of broadcasting. The coverage, on the other hand, is actually very much better.”

And after?

Discussions are ongoing to extend the use of Talent Attract to other types of profiles, in particular technical and data. Canal+ is also considering the activation of Seeqle Match, an AI agent dedicated to automating the pre-qualification of applications.