x6 applications in 2 months for KIA and Honda thanks to Seeqle

Honda and Kia are among the largest car manufacturers in the world, with a dense network of dealerships and partners in France. LEA Partners, a consulting firm specializing in the automotive sector, supports these brands on their recruitment and commercial development challenges.

The challenge

For its customers Honda and Kia, LEA Partners had to meet a double HR challenge:

• recruit sales consultants passionate about the evolution of mobility, in particular electric and hybrid;
• attract local profiles, living only a few kilometers from the points of sale, to build loyalty and limit turnover.

Despite their attractiveness, the dealerships faced a drop in qualified applications, limited visibility on digital channels and strong competition in the automotive sector.

HR teams were wasting time distributing offers manually and sorting out irrelevant applications.

Objectives

• Significantly increase the volume and quality of applications
• Recruit local and experienced profiles more quickly
• Optimize the visibility of job offers on the web and social networks
• Promote the employer brand of Honda and Kia dealerships

The solution: the Attract Agent at the service of automotive recruitment

To meet these objectives, LEA Partners integrated the Attract Agent, the AI candidate acquisition technology, into its “Recruitment as a Service” (RaaS) offer.

• Smart targeting: campaigns were automatically distributed to candidates matching the key criteria (geolocation, experience, appetite for the automotive sector).
• Multi-channel distribution: the ads were relayed on social networks, search engines, media sites and mobile applications, in order to reach the right candidates at the right time.
• Employer brand promotion: advertising visuals and recruitment pages were optimized to reflect the innovative and human image of the Honda and Kia brands.
• Continuous optimization: performance was analyzed and adjusted in real time by AI to maximize the volume and relevance of applications.

The results

In less than two months, the collaboration generated three times more traffic on the job offers and six times more applications.

• x3 traffic on job offers
• x6 relevant applications received
• Recruiting time reduced by several weeks

This performance far exceeds the standards of the automotive recruitment market, where traditional campaigns struggle to generate a sufficient volume of qualified profiles near dealerships.

HR and business impact

Thanks to Seeqle, LEA Partners' HR teams were able to:

• save time on distributing and sorting applications;
• offer their customers a high value-added service, based on data and precise targeting;
• improve the satisfaction of point-of-sale managers, who now receive better qualified profiles available locally.

This collaboration also helped strengthen the digital employer brand of Honda and Kia, by positioning their offers as attractive opportunities in a rapidly changing sector.

And after?

Building on the success of this first campaign, LEA Partners plans to extend the use of Seeqle to other manufacturers and technical professions in the automotive sector.

The upcoming integration of the Match Agent will automatically enrich the profiles received and prioritize the most relevant applications.

Key figures

• x3 traffic on job offers
• x6 qualified applications
• 2 months of campaign

Conclusion

With Seeqle's suite of AI tools, LEA Partners has transformed the way it attracts and qualifies talent for its automotive customers.

This approach, centered on data and people, now makes it possible to recruit faster, better and at a lower cost, while improving the candidate and manager experience.

Take action

Like Honda and Kia, attract 6x more qualified candidates using AI.

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