Cas clients
Recruiting B2C sales representatives in renewable energies
Rothelec is a French company specialized in the installation of photovoltaic solutions for individuals, with strong expertise in energy renovation.
45%
of the qualification rate of the profiles received
-50%
Cost per candidate vs the market
x3
channels activated simultaneously (social, video, search)
The challenge
Rothelec Solaire was looking to quickly strengthen its B2C field sales teams to support its commercial growth in renewable energies. There were several obstacles:
- Few applications for short positions
- Strong competition for commercial profiles in a fast-growing sector
- Volume and speed needs throughout the country
The Solution: Seeqle Talent Attract
To overcome these obstacles, Rothelec used Seeqle's AI technology, integrating several key strategies:
- Precise targeting dynamic and committed B2C commercial profiles in renewable energies
- Multi-channel broadcasting on Instagram, TikTok, Snapchat, Snapchat, YouTube, YouTube, YouTube, Spotify, Facebook, Google, and LinkedIn
- Various advertising formats (carousels, Reels) to capture the attention of young talent
Results
- Qualification rate of 45% on the profiles received
- Cost per candidate much lower than the market
- 3 channels activated simultaneously : social, video and search
These results allowed Rothelec to recruit profiles capable of advising individuals at home, selling high value-added solutions face-to-face and developing their commercial sector through telephone prospecting on a qualified file.
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