Recruiting B2C field sales representatives in renewable energies
Rothelec is a French company specialised in installing photovoltaic solutions for private homes, with strong expertise in energy renovation.
The campaign ads
The challenge
Rothelec Solaire wanted to quickly strengthen its B2C field sales teams to support its commercial growth in renewable energies. Several obstacles stood in the way:
- Few applications for hard-to-fill positions
- Strong competition for sales profiles in a fast-growing sector
- A need for volume and speed across the whole country
The solution: the Attract Agent
To overcome these obstacles, Rothelec turned to Seeqle's AI technology and combined several key strategies:
- Precise targeting of dynamic B2C sales profiles committed to renewable energies
- Multi-channel distribution on Instagram, TikTok, Snapchat, YouTube, Spotify, Facebook, Google and LinkedIn
- Varied ad formats (carousels, Reels) to catch the attention of young talent
Results
- Qualification rate of 45% on the profiles received
- Cost per candidate 50% below the market
- 3 channels activated at the same time: social, video and search
These results allowed Rothelec to recruit profiles able to advise private customers at home, sell high value-added solutions face to face and grow their sales territory through phone prospecting on a qualified file.
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