Social networks: a treasure for your employer brand?

Do you think you have done everything in your power to recruit the best candidates? By writing clear and effective job descriptions, by offering your offers on your company's career site and by encouraging candidates to apply. You may even be working with a recruitment agency to find the perfect match. But are you still wondering how to better target and attract talent?

Social networks are valuable recruitment tools, too often overlooked by recruiters to promote their business to candidates. For their part, candidates also use social networks to research companies, which is why it is important to take care of your employer brand. For example, communication and marketing professionals tend to be very active on social networks, so it is an appropriate place to get in touch with them.

94% of advertising and marketing managers said their business uses social media to recruit.

1. Targeting passive candidates.

2. Make your business as attractive as possible.

3. Highlight your employees.

Why use social networks to optimize your employer brand and therefore your recruitments:

1. Targeting passive candidates

One of the most obvious ways to use social networks for recruitment is to share links to your job offers via your social accounts. But don't stop there. You also need to engage with your followers. Social networks are not one-way communication channels. So, do your best to engage with anyone who comments, likes, or shares your content. You never know, qualified but currently employed candidates may decide to explore job opportunities posted by your company on social networks. To make your life easier, you can use turnkey solutions for recruiting on social networks.

2. Making your business as attractive as possible

It's one thing to pretend your business is a great place to work, but it's another to prove it. Luckily, this is relatively easy to do in the age of social media. By regularly posting content on social networks that highlights your company's culture and values, you are conveying a positive and unique image of your organization. For example, post photos of the office or “team-building” activities. Also, customer testimonials will be a powerful tool for building trust and credibility.

The little +:
To amplify your message and broaden your brand awareness, encourage your employees to share your business content. Just be sure to develop a social media strategy beforehand so they can become brand ambassadors. To find out where you stand compared to your competitors when it comes to employer branding, we encourage you to try our free employer brand benchmark tool, or to download our E-book.

3. Highlight your employees

A business is much more than its products or services. They are also all the people who make magic possible. And when candidates are considering a new job, they don't just want to know what projects they're going to be working on, but also what team they're going to work with.

The little +:

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The more natural and spontaneous the content is, the better. Take photos at a staff lunch or a party celebrating the end of a major project, then share them on social media. For example, create posts that include a photo of your employees and a short sentence about one of their achievements or what they like the most about their work.

Take care of yourself and your candidates.

To learn more about social media recruitment strategy, read our white paper.

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