Seeqle joins the Havas accelerator to integrate AI into HR communication

Havas chooses Seeqle: AI at the service of HR communication

A key step in bringing advertising, data and recruitment together

The race for talent has never been more intense: more than 530,000 vacancies were identified in 2024, mainly in the private sector.

In this context, Communicating is no longer enough — now you have to capture the attention of the right profiles, at the right time, on the right channel.

This is precisely the ambition of the partnership established between Havas and Seeqle, the French startup that pioneered programmatic advertising applied to HR.

By joining the Havas Startup Accelerator unto Station F, Seeqle is now part of the Havas galaxy for merging AI, media and HR communication.

An alliance between media power and predictive AI

By combining the Havas global media force And the Seeqle's proprietary technology, this collaboration ushers in a new generation of recruitment campaigns: targeted, measurable and efficient.

Havas teams can now activate the Seeqle solution to:

• automatically distribute job and training offers on over 2 million sites, applications and social networks ;
• measure the quality and cost of the applications generated in real time ;
• optimize HR budgets thanks to precise indicators (Cost per Application, relevance, time-to-hire, etc.).

🎯 Results observed on the first pilot campaigns:

—40 to —50% on the cost per qualified application

+30 to +60% of relevant applications

—20 to —35% on the recruitment time

Seeqle, a pioneer in programmatic advertising applied to recruitment

Founded in 2021 after three years of R&D with France Travail and Meta, Seeqle has developed a Advertising AI capable of identifying the right profiles according to their profession, location and professional interests.

Each offer is automatically transformed into visual and targeted campaign, broadcast on the entire web.

Seeqle's AI is based on 5,000+ jobs mapped and more than 400,000 socio-professional criteria, making it possible to optimize campaigns on the quality of applications, and no longer just on the volume of clicks.

The results are accessible via a unified dashboard, designed to offer transparency and complete management of HR campaigns.

Why is Havas betting on Seeqle

For Havas, this partnership meets a double ambition:

1. Integrate AI at the heart of its customers' employer brand campaigns and HR reputation;
2. Strengthen your value proposition with a high-performance offer that is measurable and managed according to the same standards as its traditional media campaigns.

Seeqle thus fills a void between corporate communication and operational efficiency: HR campaigns become Traceable, comparable and brand-safe, while strictly respecting the RGPD and the standards of European AI Act.

Operational deployment from Station F

The teams Havas Open Innovation, based at Station F, can already activate Seeqle for their French customers, before an upcoming European deployment (Spain, Germany, Italy, Italy, United Kingdom).

The use cases identified cover the entire HR market:

• Massive recruitments (distribution, hotels, services, transport)
• Tension profiles (health, industry, digital)
• Employer brand campaigns, apprenticeships and schools/universities admissions

Up to 1,500 advertising combinations (texts, visuals, hooks) are tested by the AI at each launch to maximize performance.

Seamless integration, without technological breakthroughs, thanks to a unique media plan and consolidated reporting.

A major recognition for Seeqle

This partnership marks a new stage for Seeqle, which is moving from R&D to the recognition of a major international group.

“We are providing Havas with a technological component that transforms recruitment into a measurable marketing tool.

Businesses can finally manage their HR campaigns with the same standards as their advertising campaigns.”

— Jean-Eudes Yahouedeou, Founder and CEO of Seeqle

Towards a new standard in HR communication

With this integration within the Havas Startup Accelerator, Seeqle confirms its mission:

help brands talk to talent with the same precision as they do to consumers.

This alliance between AI, data and media paves the way for a smarter, more responsible and efficient HR communication — a decisive step towards a unified model where brand, business and talent are finally converging.

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To learn more about Seeqle's AI technology, go to Seeqle.com.