Seeqle joins the Havas accelerator to integrate AI into HR communication

A key step in bringing advertising, data and recruitment together

The race for talent has never been so intense: more than 530,000 vacancies were identified in 2024, mainly in the private sector.

In this context, communication is no longer enough - it is now necessary to capture the attention of the right profiles, at the right time, on the right channel.

This is precisely the ambition of the partnership established between Havas and Seeqle, which aims to bring together media and technological expertise to reinvent HR communication.

By joining the Havas Startup Accelerator unto Station F, Seeqle is joining forces with the group for merging AI, media and HR communication.

An alliance between media power and predictive AI

By combining the Havas global media force And the Seeqle technology, this collaboration ushers in a new generation of recruitment campaigns: targeted, measurable and efficient.

Havas teams can now activate the Seeqle solution to:

• Automatically disseminate job and training offers on more than 2 million sites, applications and social networks;
• Measure in real time the quality and cost of the applications generated;
• Optimize HR budgets through precise indicators (cost per application, relevance, recruitment deadline, etc.).

Results observed during the first pilot campaigns:

• -40 to -50% on the cost per qualified application
• +30 to +60% of relevant applications
• -20 to -35% On the recruitment deadline

Seeqle, a pioneer in programmatic advertising applied to recruitment

Founded in 2021 after three years of R&D with France Travail and Meta, Seeqle has developed a Advertising AI capable of identifying the right profiles according to their profession, location and professional interests.

Each offer is automatically transformed into visual and targeted campaign, broadcast on the entire web.

Seeqle's AI is based on 5,000+ jobs mapped and more than 400,000 socio-professional criteria, making it possible to optimize campaigns on the quality of applications, and no longer just on the volume of clicks.

The results are accessible via a unified dashboard, designed to offer transparency and complete management of HR campaigns.

Why is Havas betting on Seeqle

For Havas, this partnership meets a double ambition:

1. Integrate AI at the heart of its customers' employer brand campaigns and HR reputation;
2. Strengthen your value proposition with a high-performance offer that is measurable and managed according to the same standards as its traditional media campaigns.

Seeqle thus fills a void between corporate communication and operational efficiency: HR campaigns become traceable, comparable and brand-safe, while remaining in compliance with European data protection standards.

Operational deployment from Station F

The Havas Open Innovation teams, based at Station F, can already activate Seeqle for their French customers, before an upcoming European deployment (Spain, Germany, Italy, Italy, United Kingdom).

The use cases identified cover the entire HR market:

• Massive recruitments (distribution, hotels, services, transport)
• Tension profiles (health, industry, digital)
• Employer brand campaigns, apprenticeships and schools/universities admissions

Up to 1,500 advertising combinations (texts, visuals, hooks) are tested by the AI at each launch to maximize performance.

Seamless integration, without technological breakthroughs, thanks to a unique media plan and consolidated reporting.

A major recognition for Seeqle

This partnership marks a new stage for Seeqle, which is moving from R&D to the recognition of a major international group.

“The operations of sourcing, sorting and managing applications are extremely time-consuming, tedious and inefficient. This paralyzes the hiring process and therefore the development of businesses, not to mention the backlash on their employer brand. All this due to lack of time to properly deal with relationships with candidates. We solve all of these problems with our technology.”

Jean-Eudes Yahouedeou, Founder and CEO of Seeqle

Towards a new standard in HR communication

With this integration into the Havas Startup Accelerator, Seeqle confirms its mission: to help brands talk to talent with the same precision as they do to consumers.

This alliance between AI, data and media paves the way for smarter, responsible and efficient HR communication - a decisive step towards a unified model where brand, business and talent finally converge.

To learn more about Seeqle's AI technology, go to Seeqle.com.

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