HR communication: what AI changes when it comes to attracting the right profiles

HR communication: AI at the service of employer attractiveness

Why communicating is no longer enough

The race for talent has never been more intense: recruitment tensions now affect most sectors, starting with the private sector.

In this context, communicating is no longer enough: you now have to capture the attention of the right profiles, at the right time, on the right channel.

That is exactly what Seeqle brings to HR communication: the targeting precision of digital marketing, applied to job and training offers.

Seeqle was accelerated by the Havas Startup Accelerator at Station F, which is where our partnership with the Havas group began: its teams can activate Seeqle for their clients’ recruitment and employer branding campaigns. The engine itself was bootstrapped by two founding partnerships, France Travail for employment data and Meta for advertising distribution expertise. Today it is our own campaigns that train our models.

What Seeqle brings to HR campaigns

Each offer is automatically turned into a visual and targeted campaign, broadcast across the entire web. In practice, the platform makes it possible to:

• automatically distribute job and training offers on over 2 million sites, applications and social networks;
• measure the quality and cost of the applications generated in real time;
• optimize HR budgets thanks to precise indicators (cost per application, relevance, time-to-hire, etc.).

Campaigns are optimized on the quality of applications, and no longer just on the volume of clicks: 53% qualified applications on average, 5 times more qualified candidates and 2 times less recruitment time.

How the targeting works

Seeqle's AI is based on a fine-grained mapping of jobs and more than 400,000 socio-professional criteria to identify the right profiles according to their profession, location and professional interests.

Many advertising combinations (texts, visuals, hooks) are tested at each launch to maximize performance. The results are accessible via a unified dashboard, designed to offer transparency and complete management of HR campaigns. The analysis is automatic, the hiring decision stays human.

The most frequent use cases

• Massive recruitments (distribution, hotels, services, transport)
• Shortage profiles (health, industry, digital)
• Employer brand campaigns, apprenticeships and school/university admissions

Integration is seamless, without technological breakthroughs, thanks to a unique media plan and consolidated reporting.

HR communication that is measurable and compliant

Seeqle fills the void between corporate communication and operational efficiency: HR campaigns become traceable, comparable and brand-safe, while strictly respecting the GDPR and the standards of the European AI Act. Data is hosted in the European Union.

Towards a new standard in HR communication

Seeqle's mission fits in one sentence: help brands talk to talent with the same precision as they do to consumers.

Bringing AI, data and media together paves the way for smarter, more responsible and efficient HR communication, a decisive step towards a unified model where brand, business and talent finally converge.

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To learn more about Seeqle's AI technology, go to seeqle.com.