+56% of qualified applications in the kitchen for 3 Brasseurs

About 3 Brasseurs

3 Brasseurs is a friendly and iconic restaurant brand, present in France and Canada. For more than 30 years, the group has brought together passionate teams around a unique experience: craft brewing, good humor and proximity.

With more than 70 establishments, the company faces a constant challenge: recruiting motivated and qualified staff in a sector under pressure, while promoting its human values and corporate culture.

The challenge: recruiting in a sector weakened after the health crisis

When bars and restaurants reopened post-Covid, 3 Brasseurs had to face a major shortage of workers.

HR teams found themselves facing several difficulties:

• A significant drop in the number of qualified applications, especially for kitchen and dining room jobs.
• A lack of visibility on traditional recruitment channels.
• An increased workload for managers, forced to deal with large volumes of irrelevant applications.

Beyond the numbers, it was the human factor that was at stake: restoring team dynamics and reviving the desire to join a historic brand in the sector.

HR goals

• Attract more qualified and motivated candidates
• Reduce the time it takes to sort applications
• Strengthen the employer brand by promoting the values of the group
• Accelerate recruitment for critical positions in the kitchen and dining room

The solution: the Attract Agent, the power of automated and targeted distribution

3 Brasseurs chose Seeqle to deploy a recruitment strategy based on intelligent advertising and data.

Thanks to the Attract Agent, job offers were automatically transformed into advertising campaigns broadcast on five key channels: social networks, search engines, job sites, applications and online media.

Each campaign targeted the right candidates at the right time, placing brand messages in the digital environments where potential profiles naturally spend time.

The ads presented the friendly atmosphere of the breweries, the team culture and the career opportunities within the group in a simple and engaging way.

Continuous optimization of the campaigns, driven by Seeqle's AI, made it possible to adjust distribution in real time according to the performance and quality of the applications received.

The results: faster and more qualified recruitment

In just a few weeks, Seeqle campaigns delivered:

• +56% qualified applications for kitchen positions
• +30% qualified applications for dining room positions

The impact was also felt on the ground:

• Business-critical positions were filled more quickly
• HR teams saved valuable time thanks to a more relevant volume of applications
• Managers noticed a better match between the profiles recruited and real needs

HR and business impact

The collaboration transformed the way 3 Brasseurs recruits.

By integrating Seeqle into their process, the teams were able to:

• Regain serenity in managing their recruitment
• Revitalize the online employer brand
• Strengthen the attractiveness of their offers in a highly competitive sector

Candidates, on the other hand, benefited from a smoother experience: the offers were accessible directly from their favorite apps and networks, with no need to go through complex platforms.

And after?

Building on these results, 3 Brasseurs is continuing its collaboration with Seeqle to:

• Extend Attract Agent campaigns to other geographic areas
• Test the Match Agent, the AI co-pilot for pre-qualification and application management, in order to further streamline the HR process
• Consolidate the employer brand with campaigns targeting young talent and career changers

Key figures

+56% qualified applications for kitchen positions

+30% qualified applications for dining room positions

5 distribution channels activated

Campaigns optimized in real time using AI

Conclusion

The collaboration between 3 Brasseurs and Seeqle is a perfect illustration of how technology can reconcile performance and humanity in recruitment.

Thanks to Seeqle, the group has not only improved the quality of its applications, but also breathed new life into its HR and operational teams.

By relying on a suite of AI tools designed for recruitment professionals, 3 Brasseurs has proven that it is possible to recruit better, faster and with more meaning.

To go further

Find out how Seeqle can help you meet your own recruitment challenges in hospitality and high-pressure jobs.

Book a meeting with a Seeqle expert