61.7% qualified applications: Transport Besson recruits its HGV drivers

Problem: Recruiting qualified candidates in a tense market

Transports Besson faced several major challenges in its recruitment processes:

• Recruitment of delivery drivers : Difficulty linked to the scarcity of qualified workers, combined with a high turnover rate.
• Recruitment of managers and operational assistants : Need for qualified profiles in regions that are not very attractive and therefore in short supply.
• Limitation of HR resources : The company does not have a particularly developed HR department.
• Optimizing the career site : Problems filtering unlisted job offers and ads, identified by Seeqle's expert team.

With Seeqle: optimized recruitment process and a significant increase in candidate qualifications

To overcome these challenges, Transports Besson used Seeqle's AI-driven targeted advertising, which provided targeted and effective solutions:

• Optimizing and simplifying the application process : Tips from Seeqle teams to make job ads more attractive. For example: simplifying forms by removing some non-mandatory fields.
• Multi-channel distribution of job offers : engaging advertising campaigns on Facebook, Instagram and Google, making it possible to reach a qualified audience in a precise and effective manner.
• Precise targeting of candidates : Use of targeting AI for an optimized application process, with automatic reminders and AI analysis of profiles to identify the most promising talents.
• Creation of advertising videos : design of engaging visuals to disseminate job offers, thus compensating for the lack of internal marketing resources.

The collaboration with Seeqle has allowed Transports Besson to obtain significant results:

• Increase in the average qualification rate to 61.7%:
  • Drivers: 68.64%
  • Responsible persons: 37.62%
  • Operations assistants: 96.87%