Recruiting on Meta: targeted job ads on Facebook and Instagram
Run your job ads on Facebook and Instagram in a single campaign, to audiences targeted by profile. The Attract Agent builds your Meta campaign in 2 min.
Why use Meta for your recruitment?
Together, the Meta apps cover a wide advertising audience in France: Facebook for experienced profiles and local hiring, Instagram for young professionals and employer branding. A Meta campaign reaches everyone from store associates to senior managers.
Two apps, a wide range of profiles
Facebook reaches experienced profiles and local labor pools, Instagram captures young professionals and students.
By combining both in the same campaign, you extend your reach to passive profiles, active on channels beyond job sites, who make up 80% of the profiles our campaigns reach.
Formats for every objective
News feed, Stories, Reels, carousels: Meta formats serve both immediate application generation and building a lasting employer brand. Groups such as Accor and Canal+ use these channels through Seeqle to attract their candidates.
Unified ad targeting
Meta lets you run the same campaign on both apps with shared targeting: location, interests, behaviors. Delivery automatically adjusts toward the app and format where your ad performs best, from a single campaign.
How to recruit on Meta?
Prepare your visuals
Each Meta app has its own codes: static visuals and clear messages for Facebook, vertical videos and Stories for Instagram.
With Seeqle, the Attract Agent analyzes and scores your visuals, then adapts them to each format and each placement (square, vertical, story).
Create your campaigns
Going it alone, campaign creation goes through Meta Ads Manager and its specific rules for job ads.
With the Attract Agent, you simply describe the role: the AI builds the campaign in 2 min from 5,100+ professional audiences and 400,000+ targeting criteria.
Optimise in real time
Seeqle's AI continuously allocates distribution between Facebook, Instagram and the other channels of the 2M+ sites and apps network, according to where your target responds best.
Analyse your results
Track applications, cost per application and profile Score in a single dashboard, across all channels. Applications flow straight into your tool through 60+ ATS integrations, with 53% qualified applications on average.
What a Meta campaign takes
Meta Ads Manager applies strict rules to job ads: special ad category, restricted targeting, formats to adapt for Facebook and Instagram. Command of those rules turns impressions into usable applications.
Why use Seeqle to recruit on Meta?
Precise targeting powered by AI
Facebook and Instagram are among Seeqle's 2M+ distribution sites and apps. The Attract Agent activates them automatically when your target is there, using 5,100+ professional audiences and 400,000+ criteria, in line with Meta's rules on job ads.
A campaign created in 2 min
Describe the role to fill: the Attract Agent adapts your visuals to each Meta format, launches the campaign and arbitrates distribution between the two apps. You can hire up to 2x faster.
Results at the scale of large groups
53% qualified applications on average across our campaigns, and 5x more qualified candidates. Companies such as Accor, Canal+ and Safran attract their candidates with Seeqle.
Generate 5x more qualified talent
A dedicated Account Manager guides you from your first campaign. Or start with your talent attraction diagnostic, in 2 minutes.
No credit card. 14 days free.


